Head of Marketing Operations

Purpose

Manage the day-to-day Marketing

operation, owning the campaign plan and ensuring that each channel is

effectively tied in, maximising effectiveness in generating quality sales leads

for Portman.

Measurement

Generate sales leads for the business

that convert into finance agreements, driving the contribution of marketing to

Portman’s bottom line.

Reporting to

Chief Operating Officer

Based

5 days p/w in the office at NN4 7YE

Direct Reports

Marketing Executive

Senior Marketing Executive

Website Manager

Responsibilities

• Manage the marketing budget and

marketing plan to generate as many high-quality sales leads for the business as

possible. Primarily looking after the Portman Finance Group brand but working

on other group brands as required by the business.

• Manage the email marketing programme.
• Manage template emails for the sales

team.

• Manage the direct mail programme.
• Manage sector marketing, advertising

and associated exhibitions.

• Manage digital advertising and PPC

campaigns via our agency.

• Manage the effectiveness of the website

and app as organic lead generation tools and landing page for campaigns.

• Ensure campaigns are coordinated across

channels and implement test and learn strategies.

• Understand the performance of each

channel and initiative to report on the effectiveness of the marketing function.

Producing data as required using our analytics platform.

• Work with the Head of Brand to produce

content in line with the brand guidelines and tone of voice and to direct

social media content.

• Work with the Tech Team to evolve the

CRM platform where necessary.

Requirements

• 15+ years experience in a

business-to-business marketing environment.

• 5+ years experience of managing teams.
• Very commercial and sales focused.
• Ability to work with stakeholders at

all levels of seniority across the business.

• Experience of working across marketing

channels.

• High level of numeracy and data

literacy.

• Up to date with current marketing

issues trends and techniques.

Benefits

• Competitive

basic salary and annual bonus;

• Vibrant,

high-spec office environment;

• Enhanced

annual leave, increasing with length of service;

• Salary

sacrifice pension;

• Quarterly

all-staff events and dynamic culture

Company Overview

Portman Finance Group was

established in 2007 to provide UK SMEs with access to a range of finance

options under one roof. We have now arranged over £1billion in funding for over

15,000 companies.

Portman secure finance

for businesses of all sizes via our own lending and panel of over 40 partners.

We offer flexible payment terms, reducing large initial outlays and protecting

cash-flow, and are one of the largest privately owned Broker-Lenders in the UK.

Portman work with any type of private sector

business. We have a long and successful history financing a variety of assets,

quickly and easily. If you’re looking to lease or purchase further equipment,

release equity or simply borrow, Portman can provide your business with the

finance it needs.

Please

note that as part of the recruitment process a criminal records check/credit

history check will be carried out by an authorised third party.