Head of Marketing - B2B SaaS

Basingstoke, Hampshire (hybrid, Tuesday to Thursday in office)

£80,000–£90,000 DOE

Our Client

A B2B SaaS company that helps product and QA teams test and automate critical communications across email and SMS, through a single API. Trusted by some of the biggest names in consumer and enterprise tech. Over a decade of strong, largely organic growth, and now looking to build out paid, outbound and demand gen properly for the first time.

What you'll own

• Strategy and leadership. Set the plan, own the numbers, run the team day to day.
• Pipeline and revenue. Tie marketing to revenue targets, not lead volume. Agree what a qualified lead looks like with sales, and own marketing's share of the number.
• Brand and positioning. Keep messaging consistent as the team and channels grow.
• Paid. Get PPC converting as well as organic already does.
• Outbound, from scratch. No in-house outbound experience exists today. You build the function and the strategy.
• Demand gen beyond the obvious. Inbound reaches people who already know they have a problem. You build the motion for the ones who don't yet.
• A second audience. The core audience today is dev and QA teams. There's an untapped persona in martech and marketing ops. You build the strategy to go after it.
• Budget. Own it, and the reasoning behind where it goes.
• Data-led decisions. Use the company's data lake properly.
• Customer marketing. Turn customers into case studies, testimonials and referrals.
• Team. You'll inherit a content marketing manager (B2B SaaS and journalism background) and a junior generalist, plus a creative designer who'll report in to keep creative output consistent. You'll shape what the team becomes and hire as it grows.

Who you are:

• B2B SaaS marketing experience in leadership roles.
• Proof you've been the first senior marketing hire into a small, founder-led business, and built the function rather than inherited one.
• A strong eye for content. You don't need to write it, but you need to know good from average on sight.
• Genuinely numbers-led. You'll be trusted to make calls off data, not gut feel.
• Comfortable working directly with founders.
• Real outbound experience. You've built or run it before, not just managed inbound and hoped outbound would follow.

The practical bits

• Basingstoke, Hampshire. On the train line, parking on site.
• Hybrid: Tuesday to Thursday in office, Monday and Friday from home.
• Full-time, permanent.
• Private medical insurance.
• Gym membership.