Head of Marketing - 15-18 month FTC (maternity cover)

The role

We’re looking for a commercially driven, results-oriented Head of Marketing to lead and scale Seriös Group’s Marketing function. With brand awareness, positioning and commercial objectives a core priority, you will sit at the centre of our Go-To-Market strategy, responsible for generating pipeline, accelerating sales cycles and working with the commercial team to drive results.

You will continue to build our profile as experts in our field through high-quality PR and thought leadership, while ensuring marketing activity contributes directly to revenue through demand generation, ABM and sales enablement. You will also lead product marketing, ensuring Seriös ONE and our professional services are clearly and compellingly positioned for our target markets. Alongside this, you will develop our lean, high-performing hybrid team (in-house and 3rd party partners) and evolve the operating model to improve speed, control and cost efficiency.

This is a maternity cover position, with an anticipated contract end date of Jan/Feb 2028.

Key Responsibilities:

1. Brand, Positioning and Product Marketing

Own Seriös Group's value proposition and messaging across all touchpoints, leading product marketing for Seriös ONE and services to translate technical capability into clear commercial value. Build brand authority through thought leadership and digital presence, ensuring positioning is differentiated and resonates with senior decision-makers in target sectors.

2. Go-to-Market Execution

Lead GTM campaign development and execution, ensuring consistent positioning across all channels and tight alignment between Marketing, Sales, Delivery and Client Partners. Build scalable demand generation frameworks spanning inbound, outbound, events and thought leadership to drive pipeline and strengthen commercial presence in target markets.

3. Revenue Strategy and Sales Alignment

Own and deliver a commercially driven marketing strategy aligned to revenue objectives, with clear accountability for pipeline contribution from lead generation through to sales-qualified leads. Act as a strategic partner to Sales and Growth teams - defining ICPs, refining segmentation, leading ABM programmes and developing high-impact enablement materials to support both new business and account growth.

4. Strategic Partnerships & Ecosystem Marketing:

Develop and execute co-marketing programmes with key cloud and data platform partners, including AWS, Azure, GCP, Databricks and Snowflake, to drive organic revenue and joint pipeline. Leverage partner ecosystems and industry events to extend reach, strengthen credibility and build commercial relationships.

5. Data, Performance & Marketing Operations:

Drive a data-led marketing culture with clear KPIs and reporting that demonstrate commercial impact, owning the budget and prioritising spend towards highest ROI. Implement and optimise marketing technology, including CRM, automation and analytics, to enable scalable demand generation, with regular performance reporting to the Leadership team on pipeline, lead quality and channel effectiveness.

6. Team Leadership & Development:

Lead a high-performing hybrid team with clear accountability, working closely with Sales and the wider business to ensure marketing operates as a trusted commercial partner. Manage external agency relationships with strong commercial oversight to ensure value for money and effective delivery.

Requirements

• Proven experience in a senior B2B marketing leadership role, ideally within a high-growth tech, SaaS or data business.

• Track record of building and scaling demand generation programmes that deliver measurable pipeline and revenue impact.

• Strong experience developing and executing GTM strategies for tech products and/or professional services in enterprise markets.

• Proven ability to work in close alignment with Sales, supporting complex enterprise sales cycles and developing effective sales enablement.

• Experience managing a high-performing, growing marketing function, and also managing agency and supplier relationships.