Head of International Marketing & PR

What's in it for you

Working at M&S means being part of something bigger - helping to deliver quality, value and service to millions of customers every day. We’re inclusive, fast-moving and always evolving, with a strong sense of purpose and a focus on doing the right thing.

Here are just a few of the benefits that make working here even more rewarding:

· 20% colleague discount on all M&S products and many third-party brands for you and someone in your household, available once you’ve completed your probation

· Competitive holiday allowance with the option to buy more

· Discretionary bonus schemes linked to your performance and ours 

· Strong pension and life assurance to help plan for the future

· Tailored induction and training to support your development from day one

· Exclusive perks and savings through our M&S Choices portal

· Market-leading family policies, including parental, adoption and neonatal leave

· 24/7 wellbeing support, including virtual GP access and mental health services

· One paid volunteer day a year to support a cause that matters to you

What you'll do

We’re on a mission to triple the size of our international business within five years, and we’re not thinking small.  

This bold ambition demands a complete transformation of how we plan, deliver and innovate in marketing.  

It’s about redefining what it means to grow a global brand and creating a strategy that resonates across every market we touch.

To make this happen, we’re looking for a visionary transformational marketing leader, someone who is as commercial as they are creative, and ready to partner with our International Director, Marketing Director, Head of International Marketing and the team directly, to:

• Lead the transformation: Set the vision, define the strategy, and deliver it with impact
• Reinvent processes: Reset critical paths and reshape how work gets done—bridging the gap between UK and International teams across wholesale, franchise, owned, marketplaces, and D2C
• Embed a global mindset: Drive cultural change and champion new ways of working that position M&S as a truly global brand with a truly global marketing team and strategy

We require a highly experienced and visionary International Head of Marketing Transformation to lead this critical transformation.  This isn’t a role for maintaining the status quo, it’s a mandate to reinvent how our brand connects with customers worldwide.  

As International Head of Marketing Transformation, you’ll define and execute a unified, customer-centric strategy that accelerates growth, elevates brand salience and brings the magic of M&S to every market.

You’ll be the change agent who integrates global thinking into every marketing function and touchpoint, ensuring we deliver creativity, consistency and commercial impact at scale.

• Shape the future: Develop and champion a bold, unified international marketing strategy that defines our brand positioning, target customers and value proposition globally
• Operational overhaul: Reorganise and upskill the global marketing team, ensuring roles, responsibilities, and processes are fit for future growth and raise the bar on performance
• Cross functional collaboration: Partner with Marketing, Design, Merchandising and all touchpoints to embed new global processes and drive cultural change (embed global mindset)
• Tell our story: Reinvent the brand identity and narrative, ensuring creative consistency across every touchpoint; PR, digital, social etc
• Global PR, social media & influencer strategy: Develop a powerful, modern global communications, PR and social media strategy focused on high-impact editorial placement and leveraging high-value celebrity/influencer partnerships (including M&S Insiders and local social accounts) to enhance global brand salience and visibility

Who you are

• Proven experience progressive marketing leadership experience
• Proven success in brand transformation within complex, high-profile businesses
• Expertise in traditional brand building and digital performance marketing (including ecommerce experience)
• Deep understanding of global fashion and consumer trends, including emerging tech
• A track record of delivering creative, commercial campaigns at pace
• Experience leading and inspiring high-performing teams
• Visionary leader: Inspires teams and stakeholders with a compelling brand strategy
• Challenger mentality: Possesses the courage to challenge established practices and propose unconventional, high-impact solutions
• Commercial & creative: Balances strategic thinking with innovative execution
• Data-driven & digital: Uses insights to fuel creativity and integrated high impact campaigns

Ready to lead a global transformation? This is your opportunity to shape the transformation and future of one of the UK’s most iconic brands on the world stage 

Everyone's Welcome

We are ambitious about the future of retail. We’re disrupting, innovating and leading the industry into a more conscientious, inspiring digital era. We’re transforming how we work together and offering our most exciting opportunities yet. Marks & Spencer strives to be an inclusive organisation, trusted and admired by our colleagues, customers and suppliers. Join us and make change happen.

We are committed to building diverse and representative teams, where everyone can bring their whole selves to work and be at their best. We support each other and work together to win together.

If you feel you'd benefit from any support or reasonable adjustments during any stage of the recruitment process, please don’t hesitate to let us know when completing your application. This information will be picked up by our team, so we can try and put steps in place to help you be at your best through this process.

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