Head of CRM

THE WHY

We have a core belief that our toxic, sedentary lifestyles are making humans, and the planet, sick. So, we're on a mission to change it.

CRM at Vivobarefoot isn't just about campaigns - it's about building meaningful relationships that help customers get more from their barefoot journey. As Head of CRM, you'll shape how we engage customers at every stage, driving retention, loyalty and long-term value.

This is an exciting opportunity to step into a strategic leadership role, responsible for the performance and evolution of Vivobarefoot’s CRM programmes. You will lead the CRM team, develop our lifecycle, loyalty and engagement strategy, and use customer insight, data and experimentation to drive measurable growth in repeat purchase, engagement and customer lifetime value.

You will work closely with Customer Experience, Brand, Product, Commercial and Technology teams to ensure CRM activity is customer-centric, commercially effective and aligned with our wider mission.

Where You'll Play

• Own and evolve Vivobarefoot's CRM strategy across lifecycle, loyalty and referrals
• Lead CRM revenue targets, forecasting and performance reporting
• Drive experimentation and continuous optimisation across all programmes
• Lead, coach and develop a high-performing CRM team
• Oversee VivoRewards and referral programmes, deepening loyalty and advocacy
• Champion customer insight and segmentation to sharpen every interaction
• Manage our CRM tech stack: Bloomreach, Attentive, Mention Me and Antavo
• Ensure GDPR compliance across all CRM activity and regions

All About You

• Proven CRM or lifecycle marketing leader with a strong retention track record
• Commercially minded you own targets, build forecasts and drive outcomes
• Deep understanding of loyalty, referral programmes and customer segmentation
• Confident with data, behavioural insight and test-and-learn approaches
• Experience leading and developing CRM teams
• Familiar with modern CRM platforms and marketing technology ecosystems
• Excellent communicator with strong cross-functional stakeholder skills
• Passionate about building customer relationships that actually mean something

Vivobarefoot believes that diversity is the essence of its ecosystem. We encourage diversity of thought and believe that it enables creativity and innovation to flourish. Our mission is to create a fair and equitable workplace where people thrive and are empowered to become their true selves at work. We believe that feedback and fostering collaboration will allow employees to blaze new trails and enjoy every aspect of the Vivobarefoot community.

Every opportunity for recruiting a new member of the Vivobarefoot family should be an opportunity for us to introduce fresh perspectives, talent and skills into our community. Therefore, our commitment is to recruit regardless of race, colour, nationality, religion, sexual orientation, mental health illness, disability, marital or parental status, national or social origin, gender identity, age or any other characteristics protected by law. We look forward to walking this barefoot journey with you!