Growth & Customer Marketing Lead

Location: Milton Keynes – based in office 2 days a week (hybrid)

Hours: Full time

Reporting to: VP, Marketing

Salary: £50,000 – £60,000

About WorkBuzz

WorkBuzz was founded in 2018, has raised £12.5m funding and has 400 clients, including iconic brands like Five Guys, Butlins and Virgin. Our mission is to lead a new era of employee listening: AI-first, beyond surveys and turning employee voice into competitive advantage.

Our AI-powered platform makes it easy for mid and large-sized companies to gather real-time employee feedback and uncover what truly matters. Our new AI-native product Dialogue launches us into ‘operational listening’, putting employee listening in the hands of operational leaders – where decisions are made and change actually happens.

Trusted across industries, we combine smart technology with a human approach - helping leaders make better decisions, faster. We’re growing and looking for mission-driven people to join us!

The Growth & Customer Marketing Lead is responsible for executing and supporting WorkBuzz's outbound growth engine and customer marketing programme. Working closely with Sales, SDRs, Product, and Customer Success, the role delivers a focused ABM programme, supports outbound pipeline campaigns, and contributes to go-to-market planning and execution. It also runs customer communications and engagement initiatives that support net revenue retention (NRR) and referral goals. This is a hands-on role for a commercially minded, tech-savvy marketer who thrives on delivering results across multiple concurrent workstreams in a fast-moving B2B SaaS environment.

Key Responsibilities

Account-Based Marketing (ABM) Programme

• Run a focused ABM motion for high- and mid-value accounts, executing targeted multi-channel campaigns

• Work with Sales to refine ideal customer profile (ICP) definitions and prioritise target account lists

• Develop and deliver personalised content and messaging for key ABM accounts in collaboration with the wider marketing team

• Track ABM engagement, pipeline contribution, and conversion, reporting on performance and adjusting the programme as needed

Outbound Pipeline & SDR Enablement

• Partner with the SDR team to plan and execute outbound campaigns, providing assets, sequences, and campaign briefs

• Develop compelling outbound messaging and collateral that supports lead generation and conversion

• Monitor outbound pipeline contribution and iterate on campaigns based on performance data

• Act as a reliable, responsive marketing partner for the SDR team's day-to-day campaign needs

Go-To-Market (GTM) Coordination

• Contribute to the GTM calendar, helping coordinate campaign timing and messaging across Marketing, Sales, Product, and Customer Success

• Support the translation of product and business priorities into well-executed campaign activity

• Support consistent use of the GTM calendar as a shared planning tool across teams

• Assist with product launch coordination, working alongside the Product Marketing Lead on launch campaigns

Customer Marketing & Lifecycle Engagement

• Execute a customer communications programme that nurtures relationships and drives engagement across the customer lifecycle

• Develop adoption and utilisation campaigns that support WorkBuzz's ‘maturity’ and ‘momentum’ themes

• Support expansion-focused messaging and initiatives in partnership with the Product Marketing Lead

• Contribute to NRR and referral goals through targeted customer engagement and advocacy activity

Skills & Experience

Essential

• Proven experience delivering growth or customer marketing within B2B SaaS

• Track record of running ABM programmes and executing targeted account-based campaigns

• Experience developing and executing customer lifecycle and retention marketing

• Strong cross-functional collaboration skills, comfortable working across Marketing, Sales, Product and CS

• Commercial mindset with a clear understanding of pipeline, conversion and retention metrics

• Able to manage multiple concurrent campaigns and workstreams in a fast-changing environment

• Confident using data and campaign analytics to inform decisions and iterate on activity

• Enthusiasm for AI tools and automation; you’ve got hands-on experience with tools such as Claude, which you’ve applied in-role for increased impact and efficiencies. You’re keen to experiment and find better ways to work

• Execution-focused, with strong attention to detail and follow-through

• Highly organised, able to juggle multiple campaigns and stakeholders simultaneously

• Clear communicator, comfortable contributing to cross-functional alignment

• Commercially focused and outcomes-driven — motivated by measurable results

• Curious and proactive, with a test-and-learn mindset

Desirable

• Experience in HR Tech or employee experience platforms

• Experience marketing to the not-for-profit or public sector

• Experience supporting product launches in scaling B2B SaaS businesses

• Familiarity with HubSpot or similar CRM/marketing automation platforms

Success Measures

• ABM programme contribution to pipeline and conversion

• Outbound campaign quality and SDR pipeline contribution

• Campaign-level KPIs: MQLs, ABM account engagement, email performance

• Customer engagement with lifecycle and retention communications

• Adoption and consistent use of the GTM calendar across teams

We seek people who chime with our values and demonstrate, in their own way, behaviours that bring them to life. We’re not looking for one “type” of person - we value individuality and diversity. What matters most is that candidates demonstrate behaviours that support success in-role and make our culture thrive.

Aspire Higher - We set BIG goals, embrace growth and challenge limits. Reaching for new possibilities, we are curious and continuously learning, if there’s a better way, we’ll find it.

Own with Impact- We take ownership and hold ourselves accountable, focused on creating meaningful impact. We lean in and own it with purpose and passion.

Energised by Challenge- We never stand still! We approach challenges with energy and resilience. We thrive on the tough stuff, embracing change as a constant.

Trust in Action- We build trust through our expertise and through consistent, high-quality delivery. With transparency, reliability and authenticity at our core, we act with integrity and do what we say, delivering on our promises.

Win Together- We are fuelled by collaboration. We elevate each other, our clients and our partners showing up in meaningful ways. Sharing in success, we celebrate every victory- big or small.

Why you’ll love working at WorkBuzz

• Our culture – WorkBuzz is fast-paced, dynamic and rewarding. Everyone has a voice and the smartest idea wins.

• Clear purpose – be part of building something which matters.

• Be the best you can be – we will invest in your development and help you grow.

• Competitive salary, share options, private health insurance and a range of other benefits

• Flexible/ hybrid working – the opportunity to split your time between home working and our Milton Keynes office.

• Check out our Glassdoor reviews!

We are proud to be an equal opportunity employer and are committed to creating a workplace where everyone feels respected, valued, and empowered to thrive. Our team is stronger when it is diverse and inclusive.

We welcome applicants from all walks of life and our hiring decisions are based on merit - regardless of age, disability, race, religion or belief, sex, gender, sexual orientation, gender reassignment, pregnancy or maternity, marital or civil partnership status.

If you need any adjustments or support during the recruitment process, please don’t hesitate to let us know. We’re here to ensure a fair and accessible experience, removing barriers that may impede someone’s progress based on their unique circumstances.