Global Strategy Director

Company Description

We are the ROI agency, a position we have proudly held true to since 2005. Our more than 6,000 specialists across 95 markets offer unparalleled capabilities in Media, Data, Technology, Commerce and Content. We put effectiveness at the heart of our work to solve complex challenges, drive successful business outcomes, and grow our clients’ businesses.

Over the years, we have evolved our definition of ROI, as it has changed with the ever- complicated communications landscape. ROI is no longer simply about the most efficient planning, buying and reporting of media.

Yes, ROI is about delivering Return on Investment; but it’s also about going beyond to deliver a

Return on Imagination and more integrated experiences that inspire Growth. Top-line growth

for our clients’ businesses, growth for our people and growth for our culture.

Powered by our best-in-class proprietary tools and data, our work spans the full spectrum of media communications, from analytics, data and technology to performance marketing, content and superior trading.

This breadth means we deliver Insight that lies at the intersection of consumer, category, and brand, attributing every budget to stronger business outcomes.

It means we deliver more creative media solutions that bring together best-in-class strategy, planning and the power of Publicis Groupe to ensure distinct and more personal brand experiences for our clients.

It means we adopt new data analytics and value optimisation techniques while building

relationships with some of the world’s most exciting start-ups. We leverage over 30 years of media planning expertise to go beyond traditional media solutions and deliver a Return on Investment that is both forward–thinking and accountable to our clients.

At Zenith, we ultimately seek out a more meaningful kind of ROI. Our unique way of thinking inspires growth for some of the world’s leading brands, including Coty, Electrolux, Essity, Lactalis, Luxottica, Nestlé, Nomad Foods, Reckitt, TikTok and Verizon.

Overview

We are hiring a Global Strategy Director to help shape the future of one of the world's most influential beauty brands. This is an opportunity to work at the intersection of media, data, technology, and creativity, partnering with L’Oréal's global teams to develop strategic thinking that drives meaningful business growth. If you enjoy turning insight into action, creating clear narratives from complexity, and working with talented people across international markets, this could be the role for you. You'll play a key role in influencing global media strategy while helping markets unlock new opportunities and deliver exceptional outcomes.

Why this role?

This is a rare opportunity to influence media thinking for a globally recognised brand while working in a highly strategic, consultancy-style capacity. You'll have the freedom to shape opportunities, create thought leadership, and partner with some of the most experienced marketers in the world. You'll move beyond responding to briefs and play a leading role in defining them, helping drive innovation and growth across a global business

Responsibilities

What you’ll be doing

• Lead the development and delivery of global media strategy, ensuring consistency, quality, and effectiveness across international markets.
• Partner closely with senior client and agency stakeholders to identify growth opportunities and develop innovative strategic solutions.
• Translate complex data, audience understanding, and market intelligence into compelling stories that inspire action and business impact.
• Support and elevate local market planning teams, helping them strengthen strategic thinking, campaign effectiveness, and pitch performance.
• Build and embed global media guidelines, launch frameworks, and planning best practices that can scale across regions.
• Drive thought leadership initiatives, testing new approaches and helping markets adopt innovative solutions across data, technology, and media.
• Foster a connected planning community across the network, encouraging collaboration, learning, and the sharing of great ideas.

Qualifications

Skills we’re looking for

• Experience developing media strategy, planning, analytics, or campaign solutions within a complex or multi-market environment.
• Strong understanding of strategic growth planning and how media can contribute to broader business objectives.
• Experience working on large, portfolio-style accounts with multiple stakeholders and priorities.
• Confidence working across digital channels and using insight to guide commercial decision-making.
• Ability to create clear frameworks, guidelines, and recommendations that bring consistency to global delivery.
• Strong relationship-building and communication skills, with the ability to influence and collaborate across cultures, teams, and regions.
• A curious, analytical, and collaborative approach, with a passion for solving problems and exploring new opportunities for growth

Additional Information

Zenith International has fantastic benefits on offer to all of our employees. In addition to the classics, Pension, Life Assurance, Private Medical and Income Protection Planswe also offer;

• WORK YOUR WORLD opportunity to work anywhere in the world, where there is a Publicis office, for up to 6 weeks a year.
• REFLECTION DAYS - Two additional days of paid leave to step away from your usual day-to-day work and create time to focus on your well-being and self-care.
• HELP@HAND BENEFITS 24/7 helpline to support you on a personal and professional level. Access to remote GPs, mental health support and CBT. Wellbeing content and lifestyle coaching.
• FAMILY FRIENDLY POLICIES We provide 26 weeks of full pay for the following family milestones: Maternity. Adoption, Surrogacy and Shared Parental Leave.
• FLEXIBLE WORKING, BANK HOLIDAY SWAP & BIRTHDAY DAY OFF You are entitled to an additional day off for your birthday, from your first day of employment.
• GREAT LOCAL DISCOUNTS This includes membership discounts with Soho Friends, local restaurants and retailers in Westfield White City and Television Centre.

Full details of our benefits will be shared when you join us!

Publicis Groupe operates a hybrid working pattern with full time employees being office-based four days during the working week.

We are supportive of all candidates and are committed to providing a fair assessment process. If you have any circumstances (such as neurodiversity, physical or mental impairments or a medical condition) that may affect your assessment, please inform your Talent Acquisition Partner. We will discuss possible adjustments to ensure fairness. Rest assured, disclosing this information will not impact your treatment in our process.

Please make sure you check out the Publicis Career Page which showcases our Inclusive Benefits and our EAG’s (Employee Action Groups).#LI-RC1