Global Head of Marketing

Global Head of Marketing

Department: CRO

Employment Type: Full Time

Location: London

Description

Encompass enables fast, accurate identity validation and verification of corporate customers, and a gold standard approach to KYC. Our award-winning corporate digital identity (CDI) platform incorporates real-time data and documents from authoritative global public data sources and private customer information, to create and maintain digital risk profiles.

By delivering structured KYC data and CDI profiles directly into core banking applications, Encompass powers successful AI initiatives, ensuring insights are accurate and actionable.

Utilizing the expertise of a global transformation team of KYC and banking industry experts, as well as strategic data, technology and consulting partnerships, enables seamless integration of EC360 into existing workflows and systems.

With Encompass the world's leading banks improve client experience and increase business opportunities through consistent regulatory compliance and risk mitigation.

With offices in Amsterdam, Glasgow, London, New York, and Sydney, we are a rapidly growing international company offering a chance to be part of our success - read on if you think you’re up for the challenge!

About the role

As Global Head of Marketing, you will own Encompass's global marketing strategy end-to-end — setting the direction for brand, demand generation, and communications across every region we operate in. You will be the senior marketing voice in the business, shaping how the world's leading banks perceive and engage with Encompass at a pivotal moment in our growth. This is a rare opportunity to build something with real scale: leading a distributed team, partnering closely with sales and product leadership, and leaving a visible mark on a brand that is redefining how financial institutions approach corporate digital identity.

• Set and lead Encompass's global marketing strategy, spanning brand identity, demand generation, and external communications across all regions
• Build, develop, and lead a high-performing marketing team across multiple geographies, creating the structure and ways of working that enable the team to thrive
• Partner closely with sales and product leadership to ensure marketing strategy is tightly aligned with commercial goals and product positioning
• Own the Encompass brand, maintaining consistent and well-governed positioning across all markets and channels
• Report regularly on marketing performance and investment to the executive team, translating data into clear strategic insight

• A clear, well-communicated global marketing strategy has been developed and shared with key stakeholders within your first three months
• By month six, your team structure and ways of working are embedded, with the team operating cohesively and performing well across regions
• Strong, trusted working relationships are established with sales and product leadership, with marketing visibly contributing to commercial outcomes
• Encompass brand positioning is consistent and well-governed across all regions, with any gaps or inconsistencies actively being addressed
• Marketing performance is reported to the executive team with clarity and regularity, giving leadership confidence in how investment is tracking against goals

Skills, Knowledge and Expertise

• Experience leading product marketing within a B2B SaaS business ideally within financial services RegTech or a related compliance driven market
• Building marketing programs that directly support and accelerate enterprise sales cycles
• Leading and developing a multidisciplinary marketing team across strategic event digital and content disciplines
• Strong leadership skills with the ability to set direction for a team while remaining hands on where needed
• Excellent written and verbal communication skills with the ability to simplify complex regulatory and technical subject matter for different audiences
• Commercial instinct and the ability to connect marketing activity to pipeline and revenue outcomes
• The confidence to operate as a peer to sales and product leadership and to challenge and shape go to market strategy
• The ability to manage multiple priorities across a global fast paced and fast growing business
• A collaborative style with the ability to build strong relationships across the business and with external partners and agencies

It would also be great if you have:

• Experience marketing to banking or financial services audiences

We offer a rewarding and challenging place to work, a transparent and collaborative culture and a well rounded benefits package. Below are some of what we currently offer:

• Participation in our industry leading share options scheme
• Private Medical Plan
• 20 days a year Work From Anywhere policy for all staff
• Flexible-first working policy
• Enhanced annual, personal and parental leave schemes.
• Paid volunteering leave programme
• Employer recognition and employee assistance programmes

Equal Opportunities

We are committed to fostering a diverse and inclusive workplace where everyone feels valued and empowered to thrive. We welcome applications from individuals of all backgrounds, regardless of race, ethnicity, gender, sexual orientation, age, disability, religion, or any other protected characteristic.

If you require any adjustments during the recruitment process to ensure an equitable experience, please let us know.

Join us in creating an environment where everyone can contribute their best work.

*Please note, we are not looking for agency assistance on these roles and will not accept any speculative CVs shared.