GenAI/Agentic Marketing Manager

You are a hybrid consulting + delivery skilled individual who can translate GenAI and agentic concepts into business-ready marketing outcomes and then drive implementation end‑to‑end. You combine deep MarTech fluency (content supply chain, content and campaign marketing processes and underlying integrated MarTech platforms - CMS, DAM, workflow tools) with hands-on agentic workflow design—turning fragmented “point agents” into a collaborative workbench across the marketing journey. You’re comfortable shaping value cases, operating models, and governance (incl. Responsible AI, data/knowledge readiness, observability), and you can partner confidently with client stakeholders from Marketing, Data, Legal/Compliance, and Technology. You’re not an “AI engineer,” but you are technically credible: you understand agent orchestration patterns and can work with engineers to convert requirements into prototypes, integrations, and scaled run operations. Above all, you bring strong stakeholder management, product ownership, and agile delivery skills—able to mobilise cross‑functional teams and deliver measurable change.

• Lead client discovery to define the agentic marketing vision, priority use cases, success measures, and the roadmap from pilot to scale (including scale-up operating model and investment framing).
• Architect a horizontal agent workflow / workbench approach so agents collaborate across research, content, campaign optimisation, and performance reporting—reducing siloed point solutions.
• Translate business needs into functional & technical requirements for agentic capabilities, and steer solution design through prototypes to validate feasibility and user experience.
• Drive MarTech/AdTech capability assessments, vendor/tool evaluations, and recommendations on optimising the stack for agentic workflows (automation, decisioning, CDP, content tooling).
• Partner with engineering/architecture teams to implement agentic solutions with appropriate integration patterns into existing systems and workflows (e.g., DAM/content sources, translation/localisation, campaign activation, analytics). 
• Define and govern knowledge & data foundations for agent performance (metadata/semantic modelling, unstructured content readiness, lineage/trust considerations).
• Establish Responsible AI & governance controls: approvals, human‑in‑the‑loop checkpoints, auditability, and policy alignment for marketing content and decisioning. 
• Build measurement frameworks for agentic marketing outcomes (quality, cycle time, adoption, performance lift), and set up continuous learning loops to improve agents over time.
• Manage delivery as a workstream lead: sprint planning, RAID, budget tracking, dependency management, and stakeholder comms across consulting and implementation phases.
• Contribute to business development: shape proposals, craft client narratives, and package reusable assets/accelerators for agentic marketing engagements.
  
   

  What’s in it for you:

• Our Total Rewards consist of a competitive basic salary, annual performance bonus, opportunities to acquire equity and a wide range of health and wellbeing benefits. These include perks such as:

• Up to 30 days of leave to spend each year plus 3 extra volunteering days per year for charitable work of choice.
• Family-friendly and flexible work policies.
• Attractive pension plan with financial wellbeing support and resources.
• Private healthcare insurance plan and Mental Wellbeing support.
• Employee Assistance Programme, Career Development and Counselling.
• A range of generous Parental Leave offerings.
   

• Flexibility and mobility are required to deliver this role as there will be requirements to spend time onsite with our clients and partners to enable delivery of the outstanding services we are known for.

   

  Please note that with all our roles, you should expect some in-person time for collaboration, learning and building rapport with clients, peers, leaders and communities. As an employer, we will be as flexible as possible to support your specific work/life needs.

   

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About Accenture

Accenture is a leading global professional services company that helps the world’s leading businesses, governments and other organizations build their digital core, optimize their operations, accelerate revenue growth and enhance citizen services—creating tangible value at speed and scale. We are a talent- and innovation-led company with approximately 791,000 people serving clients in more than 120 countries. Technology is at the core of change today, and we are one of the world’s leaders in helping drive that change, with strong ecosystem relationships. We combine our strength in technology and leadership in cloud, data and AI with unmatched industry experience, functional expertise and global delivery capability. Our broad range of services, solutions and assets across Strategy & Consulting, Technology, Operations, Industry X and Song, together with our culture of shared success and commitment to creating 360° value, enable us to help our clients reinvent and build trusted, lasting relationships. We measure our success by the 360° value we create for our clients, each other, our shareholders, partners and communities.

Visit us at www.accenture.com 

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