Freelance Brand & Community Manager | London

At HOFF, we have embarked on an extraordinary journey over the past eight years, experiencing rapid growth in the world of sneakers. We have redefined sneakers with a perfect balance of sleek design and limitless versatility. Our refined creativity, attention to detail, and distinctive mastery of color allow us to create sneakers that seamlessly adapt to every transition in life. More than just an accessory, they are a style statement that turns every step into a purposeful moment.

If you share our passion for creativity, design, and innovation, this is the place for you.

Ready to walk with us?

We’re looking for a Freelance Brand & Community Manager to lead HOFF’s local brand presence in London. Based around our Covent Garden flagship, this role is focused on building an engaged creative community, turning the store into a cultural destination, and creating meaningful connections between HOFF and London’s fashion, design and lifestyle scene.

Your mission will be to position HOFF’s Covent Garden flagship as a cultural hub by building a strong local community, creating memorable in-store experiences and developing partnerships that increase brand awareness, footfall and long-term customer engagement. You’ll develop partnerships, organise community-driven experiences and identify opportunities that strengthen HOFF’s visibility, desirability and cultural relevance in one of our most important international markets.

Please note: this is a freelance, project-based collaboration — not an in-house HOFF position. We’re looking for someone who already operates as an independent professional and will engage with HOFF through a services agreement, not an employment contract.

What will you do once you’re here?

• Community & Relationships: Build and nurture HOFF's creative community in Paris (creators, stylists, editors, designers, architects, artists), representing the brand within the local creative ecosystem.
• Brand Activations: Plan and execute a yearly calendar of cultural events (dinners, talks, exhibitions), coordinating partners, guest lists, and logistics to deliver a premium brand experience.
• Creator Relations: Identify and build relationships with aligned creators, manage gifting and collaboration opportunities, and spot emerging talent for future campaigns.
• Strategic Partnerships: Identify and lead collaborations with brands, designers, galleries, and cultural institutions to strengthen HOFF's cultural relevance in France.
• Market Insights & Reporting: Share monthly updates on cultural trends, market insights, and opportunities that can be replicated across other HOFF markets.
• Brand Representation: Ensure all local initiatives reflect HOFF's identity and premium positioning, acting as its trusted local representative in Paris.

Sounds interesting? Here’s the profile we’re looking for :

• Strong network within London’s fashion, design and creative industries.
• Experience organising events, partnerships or community initiatives.
• Entrepreneurial, proactive and highly connected.
• Fluent in English.
• Able to invoice as a freelancer / independent contractor (self-employed, auto-entrepreneur or equivalent) — this is not an employment contract with HOFF.

Location: London, United Kingdom (Covent Garden flagship)

Our Brand Values:

[1] Inspiration

Movement sparks movement. Change sparks change.

[2] Creativity

If you want different results, you have to think different. Make different. Walk different.

[3] Discovery

What's known is never enough.

[4] Realness

We show up as we are.

[5] Boldness

Nothing happens by playing it safe

[6] Kindness

Meaningful connections are built through respect.