EMEA Marketing Communications Lead

Shape the future of Canon's Integrated Printing & Services Group (IPSG) content engine across EMEA. We’re looking for a strategic, operational marketing communications leader to run Canon’s insourced content function—owning the resource, processes, and operating model that underpin integrated B2B communications at scale. 

This role is less about hands‑on PR delivery and more about building and leading a high‑performing content operation: setting standards, defining ways of working, enabling cross‑functional delivery, and managing change across a complex European matrix. If you thrive in transforming how organisations plan, create, and activate content across markets, this role is for you. The salary for this role is between £57,276 - £68,185 depending on experience, plus a 10% annual bonus. 

Canon is transforming how we plan, create, and scale B2B content across Europe as part of a new marketing operating model. This role is a pivotal position accountable for both the quality of content output and the operational performance of Canon’s insourced content model. As Marketing Communications Lead, you will own the end‑to‑end content operating model—from briefing, prioritisation, and strategic alignment through to delivery, governance, localisation, and market activation. 

You will lead a 13‑person insourced content team, delivered via an embedded agency partner, responsible for value proposition development, persona definition, content strategy, project management, content creation and localisation. Crucially, this role ensures that the content function works as an integrated engine, tightly connected with PR, Social, Web Publishing, Localisation, Paid Media, and central marketing teams—while enabling local EMEA markets to activate content efficiently and consistently. 

Sitting at European HQ, this role blends marketing operations leadership, people leadership, and change management, shaping scalable ways of working and driving continuous improvement across Canon’s communications ecosystem. 

Own End-to-End Content Operations Leadership: 

• Own and continuously evolve Canon’s content operating model, ensuring efficient, repeatable workflows from briefing through to local market activation. 
• Define and embed governance, processes, tools, SLAs, and operating rhythms that enable B2B content delivery at scale. 
• Build a joined‑up ecosystem connecting strategy, creation, localisation, publishing, and channel execution across HQ and markets. 

Accountability for Content Quality, Standards & Alignment: 

• Act as the senior owner and guardian of content standards, ensuring clarity, consistency, and strategic alignment across all touchpoints. 
• Ensure content supports business priorities across product, category, and campaign teams within IPSG
• Own approval frameworks and act as escalation point for risks related to quality, resourcing, prioritisation, or delivery. 

Leadership of Canon's Insourced Content Team: 

• Lead a 13‑person embedded content team delivering strategic B2B marketing services across strategy, project management, and content creation. 
• Drive operational excellence through clear roles, KPIs, capacity planning, prioritisation frameworks, and utilisation management
• Foster a high‑performance, continuous‑improvement culture focused on outcomes, not just outputs.

Integrated Delivery & Matrix Enablement: 

• Partner with PR, Social, Web, Localisation, Paid Media, and Central Marketing to ensure smooth handovers and integrated delivery. 
• Design frameworks that enable local EMEA markets to activate content effectively with minimal friction.
• Lead onboarding and enablement for stakeholders, embedding consistent use of tools, processes, and governance across the matrix. 

Senior Stakeholder & Agency Partner Management: 

• Serve as the senior owner of the insourced agency partnership and embedded team model. 
• Influence senior stakeholders across EMEA to align expectations, manage demand, and demonstrate the value of structured content operations. 
• Manage agency performance, addressing delivery or capability gaps and leading corrective action where required. 

Continuous Improvement, Measurement & Change Leadership: 

• Use data, insights, and feedback to improve workflow efficiency, content effectiveness, and stakeholder satisfaction.  
• Define and track operational and performance KPIs (quality, throughput, cycle time, utilisation, adoption). 
• Lead change initiatives to streamline, standardise, or automate aspects of the content lifecycle. 

Skills and Experience

Essential 

• Proven leadership experience in content operations, integrated marketing, or marketing operations within a B2B or complex organisational environment.
• Strong track record managing insourced or agency‑embedded teams with multi‑disciplinary workflows. 
• Demonstrated ability to design and embed processes, governance, and operating models, not just deliver campaigns. 
• Experience leading teams across strategy, project management, and content development. 
• Confidence influencing senior stakeholders and managing competing priorities in a matrix organisation.

• Solid understanding of how PR, Social, Web, Paid Media, and Localisation fit into an integrated content life-cycle

   

• Exceptional organisational, prioritisation, and change‑management capability. 

Desirable

• Experience working in a large, international matrix organisation supporting multiple local markets. 
• Understanding of marketing technology, content management systems and workflow tools.  
• Background in B2B content strategy, technology, services or solutions-based marketing. 

• Canon Core Behaviours​
  
  Drive for results
  Focus on the Customer
  Take ownership and accountability
  Act as a team player
  Shows courage and conviction
  People orientated
  Caring for self and others

The salary for this role is between £57,276 - £68,185 depending on experience, plus a 10% annual bonus. 

Grade 13 - Marketing General