Email Marketing Partner (Freelancer or Agency)

About the role

Merge is looking for a freelance email marketer or a small agency to partner with us on an ongoing basis to run our newsletter and email marketing. We have a recurring need for consistent, well-executed email sends — the volume and cadence vary month to month depending on our GTM and content calendar, and we want one reliable partner we can keep coming back to, rather than one-off hires per campaign.

About Merge

Merge is a licensed financial institution building regulated stablecoin payment infrastructure, operating across London and Paris. We build the fiat/stablecoin boundary layer for banks, financial institutions, and multinational corporates, and are backed by Coinbase Ventures, Octopus Ventures, Hashed, and Ethereal Ventures.

What we need help with

• Building and sending our recurring newsletter in Mailchimp, on a set cadence
• Formatting and laying out content we provide (copy, links, visuals) into clean, on-brand email templates
• List management and segmentation (e.g. prospects vs. clients vs. investors, by vertical or region)
• Basic performance tracking — open rates, click-through rates, unsubscribes — with a short recap after each send
• Light copyediting and subject line suggestions to improve engagement
• Ongoing template maintenance/improvement in Mailchimp as our brand and content evolve

Ideal profile

• Hands-on Mailchimp expertise (template building, automation/journeys, segmentation, deliverability basics)
• Experience running newsletters for B2B, fintech, or financial services companies (nice to have, not required)
• Comfortable working with a lean team and turning around sends on a defined schedule without heavy hand-holding
• Good eye for clean, professional email design — nothing gimmicky
• Reliable and responsive; this is a recurring relationship, not a single project

Engagement details

• Structure: Freelancer or small agency — open to either
• Cadence: Newsletter frequency will vary month to month based on our content pipeline (expect roughly monthly to bi-weekly to start)
• Relationship: Ongoing/retained, not a one-off project
• Location: Remote

How to apply

Please share:

• A brief overview of your experience with Mailchimp specifically
• 2–3 examples of newsletters or email campaigns you've built (screenshots or links are fine)
• Your typical availability/turnaround for a recurring monthly or bi-weekly send
• Your rate structure (per-send, monthly retainer, or hourly)