E-Commerce Manager

Job Summary

The Senior Revenue Manager is responsible for

driving UBTC’s revenue performance through effective pricing, demand

forecasting, and commercial analysis. This role ensures that fare structures,

schedules, and ticketing strategies are aligned with profitability and growth

objectives. Using data-driven insights, the Senior Revenue Manager evaluates

market demand, customer segments, and channel performance to optimise pricing,

yield, and capacity utilisation. Working with the CCO, they will lead the

development of ticket bundles and pricing models that balance affordability

with revenue targets, and provide strategic input on timetable planning,

product design, and distribution. The role also includes oversight of

commercial partnerships and the development of pricing strategies that maximise

value across both direct and third-party sales channels.

Key Responsibilities

o Work closely with the Customer Experience team

to ensure pricing for products are well aligned by product

o Work closely with the Business Planning team to analyse

data and forecast demand, ensuring that the timetable and ticket pricing are

aligned with profitability goals

o Suggest adjustments to schedules and services

based on yield analysis to optimise capacity and revenue

o Collaborate with the Strategic Planning team to

ensure pricing and revenue management aligns to the company’s strategy and

long-term plan.

o Design fare structures that cater to various

customer segments, ensuring affordability while maintaining profitability

o Create ticket bundles, such as all-day tickets,

that offer value and convenience to customers while optimizing revenue

o Evaluate the performance and profitability of

different sales channels (e.g., B2B2C vs. B2C) to ensure each channel remains

attractive and profitable. This includes overall

o responsibility for encouraging cruise passengers

to take onward journeys with UBTC, and ensuring attractive pricing to tour

operators without compromising other channels

o Develop strategies to balance the commercial

tradeoffs between channels, optimising distribution and sales efforts

o Conduct market research to understand customer

preferences and behaviors, using this information to refine ticketing and

pricing strategies

o Continuously monitor yield metrics to assess the

effectiveness of pricing strategies and make necessary adjustments

o Provide commercial input into product development and service

enhancements across the customer journey

Behavioural Competencies:

o Excellent communication and negotiation skills

o Deep analytical and problem-solving skills

o Strong commercial judgement

o Robust collaboration and stakeholder management

o Comfortable working in a fast-paced, data-driven,

and performance-focused environment

o Strong numerical, analytical, and commercial acumen

Location And Travel

o Role is based at Head Office at Trinity Buoy Wharf.

Requirements

Qualifications & Experience

o Degree or professional certification in Revenue

Management, Pricing Strategy, or Data Science (e.g., CIMA, CFA, or equivalent).

o Experience in transport, travel, or hospitality

pricing strategies.

o Minimum of 4 years’ experience in revenue

management, pricing strategy, commercial analytics, or a similar function.

o Proven experience in designing and implementing

dynamic pricing models and yield optimisation strategies.

o Demonstrated ability to interpret demand

forecasts and align service capacity with revenue goals.

o Experience evaluating and managing the

performance of multi-channel sales strategies (e.g., B2C, B2B2C).

o Strong background in working with

cross-functional teams including Finance, Strategy, and Commercial Operations.

Benefits

Key Responsibilities

· Own and grow online revenue,

conversion, AOV, and retention

· Manage the e-commerce platforms

(Web, APP and Digital Kiosks)

· Optimise the end-to-end

customer journey (UX, navigation, checkout, payment, delivery)

· Lead onsite trading

activities: promotions, merchandising, pricing, offers

· Analyse performance using

tools such as GA4, heatmaps, and funnel analysis

· Work closely with Marketing on

traffic acquisition and campaign execution

· Coordinate with Product, Operations,

IT, and Customer Experience to ensure smooth fulfilment

· Manage third-party agencies

(CRO, UX, development)

· Manage multi-acquirer relationships and evaluate Payment Service

Providers (PSPs) to negotiate competitive transaction fee structures

Behavioural Competencies:

· Highly organised with a proactive,

problem-solving approach.

· Curious, commercially aware, and data-driven.

· Comfortable in a fast-paced, evolving

environment.

· Eager to learn and grow within a commercially

focused team.

· Strong interpersonal and

communication skills; comfortable working with cross-functional teams and

external partners.