DTC Brand Marketing Manager, EMEA - Saucony
Wolverine WorldwideWe’re a team that puts excellence first, and the experts agree. Recently, Fast Company named Saucony one of the Most Innovative Companies in the world, specifically honoring our IncrediRUN Foam as a major leap forward in footwear tech. Our reach extends from the track to the street, whether it's the Speed 5 being named “Best Overall” by WIRED or our iconic Shadow 5000 winning the Shop TODAY Sneaker Awards, we are consistently recognized as the gold standard for both performance and style.
As DTC Brand Marketing Manager, you will play a pivotal role in bringing our brand to life across our owned retail environments. This includes a strong focus on our flagship stores in Covent Garden, London, and Le Marais, Paris, as well as our outlet locations across the EMEA region.
At Saucony, we see owned retail as a fully integrated marketing channel—a critical touchpoint where brand, product, and community come together to create meaningful consumer experiences. In this role, you will work closely within the Integrated Brand Experience team, ensuring our retail execution is fully aligned with the broader EMEA brand strategy, seasonal campaigns, and key brand moments. You will also collaborate closely with the wider retail organization—particularly the Retail Director EMEA and the DTC Buying Lead—to deliver a seamless and commercially impactful retail experience.
You will help translate global and regional brand priorities into compelling in-store storytelling, visual merchandising, and retail activations, ensuring a consistent, premium, and locally relevant experience across all stores.
Essential Duties and Responsibilities
Champion owned retail as a key brand-building platform, ensuring stores are fully embedded within the EMEA marketing ecosystem.
Lead the retail translation and rollout of seasonal campaigns and brand moments, ensuring consistency and impact across all EMEA stores.
Partner closely with Brand, Product, and Integrated Marketing teams to ensure retail execution is synchronized with EMEA priorities, storytelling, and commercial goals.
Support the design and continuous evolution of the end-to-end retail experience, delivering meaningful and engaging moments for the consumer.
Define and implement VM guidelines that elevate product storytelling and ensure consistent execution across the region.
Develop and roll out clear toolkits, playbooks, and guidelines to support regional and store teams in executing campaigns at scale.
Support the community team in bringing the Saucony community to life through local activations, events, and authentic engagement with consumers.
Act as the central point of coordination across EMEA retail stores, ensuring alignment, readiness, and high-quality execution.
Work closely with Retail, VM and Creative teams to deliver seamless execution and continuous improvement.
Own the end-to-end production and delivery of retail campaign assets including windows, POS, shelf communication, campaign signage, fixture storytelling, and in-store marketing materials.
Own and manage the EMEA retail marketing calendar, ensuring stores are fully prepared and campaigns launch on time and at a high execution standard.
Develop and implement a differentiated retail marketing approach for outlet and off-price stores, leveraging seasonal assets and commercial storytelling to elevate presentation within leaner budget frameworks.
KNOWLEDGE, SKILLS AND ABILITIES REQUIRED
Background in Marketing, Brand, Retail, Visual Merchandising, Design, or related field
Strong experience in retail marketing, in-store experience, or VM
Proven ability to translate brand strategy into retail execution
Understanding of integrated marketing and go-to-market processes
Excellent collaboration and stakeholder management skills
Highly organized with strong project management capabilities
Detail-oriented with a focus on execution excellence
Creative thinker with a passion for storytelling and innovation
Commercially minded and data-informed
Passionate about running, sport, and community-driven brands
Excellent oral and written communication skills and fluent in English.
Availability to travel occasionally (mainly European travel)
WORKING CONDITIONS
Normal office environment, some travel will be required (EMEA).
Must be willing to spend occasional nights away.
Must be prepared to work occasional weekends if needed.
Wolverine World Wide, Inc. (NYSE: WWW) is a global footwear and apparel company driven by a vision to Make. Every Day. Better. Founded in 1883, the Company builds and grows iconic brands including Merrell®, Saucony®, Wolverine®, Sweaty Betty®, Chaco®, Hush Puppies®, Stride Rite®, HYTEST®, and Bates®, along with footwear licenses for Cat® and Harley-Davidson®. Headquartered in Rockford, Michigan, the Company’s products are sold in approximately 170 countries and territories worldwide. For more information, visit www.wolverineworldwide.com.
In 2025, the Company was recognized by Footwear News as Company of the Year, by Forbes as one of America’s Dream Employers, America’s Best Employers for Women, and America’s Best Employers for Company Culture, and by Inspiring Workplaces as one of the Most Inspiring Workplaces Globally.
Wolverine Worldwide is a Certified™ Great Place To Work®.
The above statements are intended to describe the general nature and level of work being performed and are not intended to be an exhaustive list of all responsibilities, duties and skills which may be required.
Wolverine Worldwide, Inc. is committed to creating a company that is as diverse as our consumers. We value the differences in one another and believe our differences make us stronger. Our diverse and inclusive corporate culture starts with the recruitment process. We are committed to being an equal opportunity employer. We aim to create equal opportunities for our associates, customers, and suppliers regardless of race, color, religion, sex, national origin, age, disability, sexual orientation, gender identity, or any other legally protected characteristic.