Director, Social and Digital Media Marketing

What if you could do the kind of work the world needs?At WSP, you can access our global scale, contribute to landmark projects and connect with the brightest minds in your field to do the best work of your life. You can embrace your curiosity in a culture that celebrates new ideas and diverse perspectives. You can experience a world of opportunity and the chance to shape a career as unique as you.

The Global Director, Social & Digital Media Marketing is responsible for defining and leading WSP's global social and digital media strategy, ensuring the right audiences are reached through the right social and digital channels to deliver measurable brand, reputation, talent and commercial outcomes.

This role will establish and lead a high-performing global Social & Digital Media team that delivers both global and regional activation. The position is accountable for digital paid media strategy, investment optimization, audience targeting, campaign amplification, social media governance, community engagement, and innovation across social and digital media marketing channels.

A key priority is building an integrated global team and operating model that enables consistent execution, scalable best practices, and measurable impact across all regions while balancing global standards with local market needs.

As an expert in digital media marketing, paid media performance and social media, this role will ensure WSP remains at the forefront of evolving trends, innovations and audience behaviours as well as share best practice and learnings within the MarComms community.

A little more about your role…

If you're ready to take your career to the next level, this role offers the chance to work on projects that push boundaries and impact communities worldwide. Be part of a team that values your ideas, expertise, and growth.

Key Responsibilities

Global Social and Digital Media Marketing Strategy & Leadership

• Define and lead WSP's global social and digital media vision, strategy, roadmap and success measures.
• Develop channel strategies across LinkedIn, Google, YouTube, programmatic, paid social and other existing and emerging platforms.
• Recommend channel investment decisions and optimize media mix based on performance and business priorities.
• Partner with Marketing, Communications, MarTech and regional leadership teams to ensure alignment and integration.

Paid Media & Performance Marketing

• Own the global paid media strategy, investment allocation and optimization.
• Develop audience targeting frameworks, segmentation strategies and campaign performance models.
• Lead paid activation across LinkedIn, Google Ads, YouTube, programmatic and other existing and emerging channels.
• Establish performance benchmarks, attribution models and ROI measurement frameworks along with MarComms partners.
• Partner closely with the MarTech and analytics teams to implement advanced reporting and insights.
• Ensure investments generate measurable brand and commercial outcomes.

Social Media Community Engagement & Social Listening

• Lead the global social media editorial and content activation calendar across paid and organic channels.
• Establish and oversee social listening programs to monitor brand health, competitor activity, industry trends, emerging risks and opportunities.
• Build and nurture online communities across priority platforms, increasing engagement, advocacy and audience growth.
• Partner with Corporate Communications on issue escalation, reputation management and crisis response protocols.
• Identify themes of potential opportunity and risk for WSP.
• Establish and over-see community management standards, response guidelines and social governance frameworks.

Global Team Leadership & Operating Model

• Build and lead a globally integrated Social & Digital Media Centre of Excellence.
• Establish scalable ways of working that support both global and regional execution.
• Develop resource planning, capability frameworks and workforce strategies.
• Create a high-performing culture focused on innovation, collaboration and accountability.

Innovation, Governance & Best Practice

• Establish global governance, policies, frameworks and platform standards.
• Develop and lead social media and digital marketing training programs.
• Bring emerging trends and innovation to the MarComs community
• Drive continuous improvement through experimentation, optimization and innovation.
• Lead agency selection and management where appropriate.
• Ensure social media activity reflects evolving audience behaviours, platform best practices and emerging trends.

What we will be looking for you to demonstrate…

• Significant experience in digital marketing, paid media and social media leadership preferably in B2B professional services.
• Experience in leading global or multi-region teams.
• Proven experience building and scaling high-performing social and digital marketing functions.
• Deep expertise in paid media strategy and performance marketing.
• Strong understanding of audience targeting, attribution, analytics and conversion optimization.
• Experience managing significant digital media budgets.
• Experience working within complex matrixed global organizations.

Imagine a better future for you and a better future for us all.

Join our close-knit community of talented individuals who share your passion for making a positive impact. Our global team includes more than 69,000 employees, working together to make a difference in communities both close to home and around the world.

With us, you can. Apply today. #LI-ES1

We are one of the world’s leading engineering and professional services firms. Our passionate people are united by the common purpose of creating positive, long-lasting impacts on the communities we serve through a culture of innovation, integrity, and inclusion. With over 11,000 professionals across the UK and Ireland, we are dedicated to our local communities and propelled by international brainpower.

What’s In It For You?

Work-life balance

At WSP, we understand that work is just one aspect of your life. It’s important to make time for you, your family, friends, interests and your community.

Our hybrid working policy offers the flexibility to work from home two days a week, while also providing opportunities to collaborate in our modern offices across the UK.

Inclusivity & Belonging

We welcome applicants with varied backgrounds and experiences. We enable rewarding careers by encouraging people to bring their whole and authentic selves to work so that our work represents the fullest spectrum of society. We celebrate integrity and treat people with respect, supporting each other and embracing a culture of inclusion and belonging at WSP. We have our employee resource groups bring together employees and allies with different backgrounds to promote a culture of inclusivity.

Health & Wellbeing

We are committed to supporting our people, giving you the tools to make improvements to your health and wellbeing through our Thrive programme.

Our Virtual GP service gives you access to an NHS or Irish Medical Council GP at a time and place that suits you – giving you peace of mind and quick access to medical advice when you need it most. We also provide reasonable workplace adjustments for those in need. Additionally, you can benefit from the Gymflex scheme, which offers up to 40% off annual gym memberships through our WSP flexible benefits program, as well as a comprehensive menopause support package.

Flex your time

To enhance work-life balance, WSP offers the “WSP My Hour,” allowing you to take one hour each day for personal activities, with the flexibility to make up the time earlier or later that day.

We also provide part-time and flexible working arrangements, the option to purchase additional leave, and the ability to use your bank holiday entitlement to suit you.

Your development

We understand the importance of development and training to you. That’s why we foster a supportive environment that invests in your growth, whether through training, mentoring, or Chartership.

#WeAreWSP

Here at WSP we positively encourage applications from suitably qualified and eligible candidates regardless of sex, race, disability, age, sexual orientation, gender reassignment, religion or belief, marital status, pregnancy or maternity/paternity. As a Disability Confident leader, we will interview all disabled applicants who meet the essential criteria, please let us know if you require any workplace adjustments in support of your application.