Director, Brand Marketing

Maybourne owns and manages Claridge's, The Connaught, The Berkeley, The Maybourne Beverly Hills, The Maybourne Riviera and The Emory – six of the world's most renowned hotels, and Surrenne – wellbeing and longevity Member’s Club. Our hotels have histories that stretch back over a century. And, while each one retains its timeless appeal and individual nature, we are committed to ensuring they are always in tune with the wants and wishes of today’s discerning guests.

At Maybourne it is our purpose to create stories of distinction, and we know that truly memorable experiences are made up of countless small moments. Moments where the extraordinary becomes reality.

We are building on the reputation of our heritage properties by pursuing a global vision to lead the future of luxury. This includes curating distinctive and enriching experiences, developing our digital capabilities and superior insights, enhancing our unmatched guest experience, and expanding the number of hotels, spas, and residences around the world.

This strategic, high-impact role ensures that the Maybourne master brand and its sub-brands have clearly defined positioning, target customer profiles, a competitive landscape, messaging strategy, and best-in-class digital content. The Director of Brand Marketing leads the development of global, regional, and property-level marketing campaigns that drive awareness, consideration, and preference among target audiences in both established and emerging markets

Your responsibilities will include but will not be limited to:

• Acting as the brand guardian, oversees the brand portfolio strategy and ensures that the business and key partners are informed.
• Develop global brand marketing strategies to support the brand’s business objectives.
• Develop and manage the global brand marketing platform to deliver these strategies across all target markets, working with the hotel teams to implement global strategies.
• Develop a specific, actionable and measurable annual brand marketing communications plan that feeds into the commercial plans for each hotel.
• Deliver campaigns that maximise frequency and reach to increase brand awareness, preference, and attribute perception.
• Research and recommend potential partnership and sponsorship opportunities that support the business objectives.
• Work closely with the Marketing team to ensure all messaging and content align with the brand platform.
• Demonstrate a tangible return on investment on all marketing expenditures through pre-agreed KPIs such as Copilot, Maybourne Brand equity, Maybourne Library, Return on Advertising spending, increase in impression share, search share, share, and click-through rates, and reduce agency and third-party costs where possible.
• Collaborate with the wider commercial teams to ensure that the brands are optimised in all promotional campaigns.
• To provide marketing support to the estate and key openings as directed.
• To be responsible for the further strategic development of brand assets and brand marketing tools such as intercontinental.com and intercontinental video.com.
• Brief and direct agencies as appropriate to ensure that any media buy, sponsorship, partnership and creative executions support the brand positioning and deliver the highest possible impact for the least cost, and reduce costs where possible

Who thrives here?

You are spirited, with an unwavering passion for exceeding expectations at every turn. Warmth and approachability define you, and collaboration is second nature. You possess an ambition that not only drives your personal growth but also elevates the team around you, inspiring excellence daily. Your innate curiosity and keen attention to detail allow you to anticipate needs effortlessly. For you, this is not just a job—it’s the next chapter in an extraordinary career.

The Maybourne Experience

At Maybourne, you’ll discover a vibrant, supportive community that celebrates creativity, entrepreneurial spirit, and innovative thinking. Our nurturing environment empowers you to bring your ideas to life and make your mark in every aspect of your role.

We are deeply committed to your growth, offering a range of tailored development opportunities across all levels and specialisms. Whether refining your craft or expanding your horizons, we help you shape a career as unique as you are.

Your dedication and hard work deserve to be recognised and celebrated. That’s why we ensure our rewards are as exceptional as the contributions you bring to Maybourne each day. In return for your hard work and dedication we offer you:

A Rewarding Career with Maybourne

At Maybourne, we are proud to offer a thoughtfully curated selection of benefits designed to support your wellbeing, nurture your development, and celebrate your milestones - both personal and professional.

 Health & Wellbeing  

• Complimentary access to our all-day dining staff restaurant, offering nourishing and seasonal dishes
• Option to purchase up to five additional days of annual leave per year.
• Monthly access to subsidised massage and podiatry treatments
• A programme of wellbeing initiatives, from mental health support to physical activity
• 24-hour confidential assistance helpline
• On- and off-site Occupational Health support
• Life assurance through our Death in Service scheme
• Eye care support, including vouchers and contributions towards glasses*
• Flu vaccination vouchers*
• Cycle to Work Scheme

Recognition & Growth

• An extra paid day’s leave to celebrate your birthday
• Instant recognition and award programme, celebrating extraordinary contributions
• Dedicated in-house training and development to support your personal and professional growth
• Monthly colleague awards with generous prizes
• Opportunities for internal progression and cross-property moves
• ‘Introduce a Star’ referral scheme – with rewards of up to £1,500*
• Long service celebrations to honour your continued dedication

 Financial Care 

• A highly competitive salary package                
• Increased holiday entitlement after 3 and 5 years of service
• Family-first policies, including enhanced maternity and paternity pay
• Season ticket travel loans
• A generous pension scheme*
• Smart Tech Benefit – Opportunity to buy electrical goods with monthly repayments to help you spread out the cost.

Moments to Remember 

• Exceptional colleague rates of £50 per night across Maybourne properties for you and your family
• A hosted ‘Guest Experience Stay’ — immerse yourself in the full Maybourne experience*
• 50% off food and beverage across our restaurants and bars*
• Invitations to a year-round calendar of cherished colleague events – from the Maybourne Picnic to our festive celebrations
• Thoughtful gifts to mark weddings, new arrivals, and retirements

 *Selected benefits are subject to terms and conditions.