CRM Manager

CRM Manager

Department: 87-395 - Subscription - Retention

Employment Type: Permanent - Full Time

Location: UK - London

Description

Are you a CRM manager looking for an exciting new challenge, with a passion for sport and/or subscription services? Do you have creative flair and an eye for detail? Have you owned end-to-end campaigns, coordinated creatives, copy and conflicting deadlines? Do you thrive in a commercial, target-driven environment? If so, this could be the perfect role for you.

DAZN's goal is to become the world's largest sports broadcaster and one of the biggest entertainment services on the planet. With a growing portfolio of premium sports rights, our growth is fuelled by storytelling, personalisation and retention.

DAZN is a fast-paced, commercial environment across multiple markets, languages, prices and messages that must feel truly local. Efficient time and project management skills are essential. Working across the international matrix business, you will collaborate with product, content, data and analytics teams to deliver CRM output for fans around the world. Strong stakeholder management will be key to success.

The Role

Reporting into the Head of CRM, this role will focus on Football and Boxing across DAZN's Growth Markets.

You will take ownership of end-to-end CRM campaign delivery, supporting key matchdays, major football competitions, fight nights, PPV events and broader lifecycle activity across both sports.

You will be responsible for building and executing multi-channel CRM campaigns, working across segmentation, personalisation, copywriting, creative briefing and optimisation to create highly relevant communications that drive engagement, retention and revenue.

DAZN operates in a dynamic international environment, and this role requires someone who can balance multiple priorities across busy sporting calendars while maintaining exceptional attention to detail. You will work with stakeholders across marketing, product, content, data and analytics to deliver customer-first CRM experiences that support DAZN's commercial objectives.

A passion for sport, strong CRM fundamentals and a test-and-learn mindset are key. No two days look the same, and you'll be at the heart of some of the biggest moments in football and boxing, helping shape how fans engage with DAZN around the world.

What You'll Be Doing:

• Build and deliver multi-channel CRM campaigns supporting football and boxing schedules, driving revenue, upgrades, retention and subscriber growth.
• Own CRM activity across key events including major football fixtures, competitions, tournaments, fight nights, PPV events and always-on lifecycle programmes.
• Drive personalisation and advanced segmentation to maximise relevance, engagement and conversion.
• Lead creative briefing and coordination, producing compelling CRM communications that resonate with football and boxing fans.
• Champion a test-and-learn culture, continuously optimising CRM creative, copy, cadence and targeting.
• Report on campaign performance, identifying trends, insights and opportunities to improve commercial outcomes.
• Manage multiple concurrent workstreams across a fast-paced, commercially focused environment.
• Work cross-functionally with product, content, data and analytics teams across international markets.
• Build strong stakeholder relationships and operate effectively within a global matrix organisation.

What You'll Bring:

• 2+ years' experience in a CRM role, ideally within subscription, media, entertainment or sport.
• Proven experience delivering end-to-end CRM campaigns in a commercial environment.
• Strong copywriting skills with an eye for creative detail and audience relevance.
• Confidence working across segmentation, personalisation and CRM lifecycle activity.
• Experience managing multiple priorities in a fast-paced, deadline-driven environment.
• Strong problem-solving skills and the ability to manage high-priority projects to tight deadlines.
• Excellent stakeholder management and communication skills.
• Passion for football and/or boxing, or a strong understanding of subscription services.

Benefits

Benefits include access to DAZN, 25 days’ annual leave (increasing by 3 days after 3 years), private medical insurance, life assurance, pension contributions up to 5%, family friendly community including enhanced parental leave, electric vehicle benefit option, learning and development resources, opportunity for flexible working, and access to our internal speaker series and events.