CRM Assistant

Position: CRM & Promotions Assistant

Location: London Office (Holborn). In Office required, not a remote position

Schedule: Full-time (Mon - Fri, 8 am to 4:30 pm)

Salary: From £32,000

‎PURESEOUL is the largest Korean cosmetic specialist in the UK. We work directly with some of Koreas top beauty brands to offer an extensive range of over 2000 Skincare, makeup, hair and body products online and via our offline stores. Since 2019, we have been the go-to destination for UK K-Beauty enthusiasts online and offline, with 8K+ 5-star Trustpilot reviews!

The Role

Working closely with the CRM & Promotions Coordinator, you'll support the planning and delivery of email marketing campaigns, customer loyalty initiatives and promotional activity across the business. You'll play a key role in ensuring campaigns are delivered accurately, on time and provide an excellent customer experience.

You'll also work cross-functionally with Marketing, Ecommerce, Merchandising, Warehouse and Retail teams to coordinate promotions from planning through to execution.

Key Responsibilities

CRM & Email Marketing

• Assist in building and scheduling email campaigns within Klaviyo.
• Create engaging email layouts and write compelling campaign copy.
• QA and test email campaigns, customer journeys and automated flows before launch.
• Support the implementation of A/B tests and report on campaign performance.
• Build, test and launch website sign-up forms for campaigns and events.
• Assist with customer segmentation and database management.
• Maintain data hygiene through regular suppression lists and customer database cleaning.
• Keep up to date with CRM trends, best practices and platform developments.

Loyalty Programme

• Support the day-to-day management of the PURESEOUL loyalty programme.
• Coordinate loyalty reward stock with the Warehouse team.
• Assist in planning new loyalty campaigns, rewards and member-exclusive initiatives.
• Monitor redemption activity and highlight opportunities to improve customer engagement.

Promotions & Campaign Coordination

• Assist in overseeing the promotions calendar, ensuring all activity is accurately planned and communicated.
• Support the planning and coordination of promotional campaigns across stores and ecommerce.
• Assist with campaign timelines and ensure key deadlines are met.
• Liaise with Warehouse and Retail teams to organise transfers and campaign logistics.
• Identify key seasonal moments and brand opportunities to support promotional planning.

Customer Experience

• Aid in monitoring customer feedback across Trustpilot, Google Reviews and Zendesk.
• Report on customer sentiment and identify recurring trends or issues.
• Support customer experience initiatives and projects designed to improve the customer journey.

Reporting & Administration

• Assist with campaign reporting and performance tracking.
• Maintain CRM documentation, campaign trackers and internal planning documents.
• Provide administrative support across CRM and promotional projects as required.

About You:

• Highly organised with excellent attention to detail.
• A strong communicator who enjoys working across multiple teams.
• Creative with an interest in marketing and customer engagement.
• Analytical and comfortable working with data and campaign performance.
• Able to manage multiple deadlines in a fast-paced environment.
• Proactive, eager to learn and willing to take ownership of projects.

Desirable Skills & Experience

• Previous experience in marketing, CRM, ecommerce or retail (placement, internship or commercial experience welcomed).
• Experience using email marketing platforms such as Klaviyo.
• Familiarity with Shopify is advantageous.
• Strong written communication skills.
• Good knowledge of Microsoft Excel.
• An interest in beauty, retail or Korean culture is a bonus.

Job Perks & Benefits

• Employee discount: 20% discount across online and offline stores.
• Holiday entitlement: 30 days pro rata.
• Casual dress code: Comfy and casual dress environment.
• Pension scheme: Company pension (5% employee, 3% employer).
• Professional development: Opportunities for growth and development.
• EAP Platform: Access to well-being and therapy sessions.
• BrightXchange discounts: Cashback, vouchers, and exclusive discounts.