Copywriter

Copywriter

Who we are:

Welcome to This is Beyond, a dynamic and forward-thinking B2B events company based in the heart of West London. From our humble beginnings as an ambitious startup, we've swiftly risen to become a global leader in pioneering B2B events that redefine industry standards. Renowned as thought leaders in the luxury travel sector, we've left an indelible mark by spearheading innovative approaches and cultivating fervent communities around distinct travel niches.

At This is Beyond, we're relentless in our pursuit of crafting unparalleled experiences. We meticulously curate our guest list, recognising that chemistry is paramount, and we vehemently reject mundane formats. Prepare to be immersed in exclusive, inspiring environments that blur the lines between work and leisure — because that's where true business brilliance thrives. Join us on our journey, where innovation knows no bounds and excellence is the standard.

The role:

We’re looking for a creative wordsmith bursting with ideas to join our team. You’ll work side-by-side with our Creative Director, marketing teams and creative studio to bring our events (primarily PURE Life Experiences & Further East) to life with smart and brand-driven copy. From creative annual campaigns to emails and social posts, web copy and sales decks, you’ll work from concept to completion and execute excellent brand storytelling for our B2B audience. Demonstrating creative flair and initiative, you will adapt to new deadlines while always maintaining excellent internal communication to manage expectations. If you're eagle-eyed with outstanding proofreading skills (no wayward commas make it past you) and are resilient, cheerful, adaptable and enthusiastic, then this could be the ideal role for you.

What you will do:

• Write and/or edit creative copy for brand, marketing and sales communications (this includes emails, social media posts, PDFs/brochures, event signage and website updates)
• Generate ideas and develop a tone of voice for each annual event campaign, shared across multiple platforms (including digital, multimedia, print and experiential)
• Ensure all copy is of the highest editorial standards and free from all typographical and grammatical errors
• Ensure consistency in brand tone of voice and narrative across all touchpoints
• Collaborate with our marketing and creative teams on briefs that fulfil business aims and successfully appeal to the relevant target audience

What you will need:

• Impeccable command of the English language
• Minimum 3 years copywriting experience working in an agency or as part of an in-house marketing team
• Demonstrable experience in generating innovative, fit-to-brief creative ideas and copy while displaying a thorough understanding of brand tone and narrative
• Ability to quickly switch your writing style from one brand tone of voice to another, without losing flair
• Proficiency with social media channels including Instagram and LinkedIn; you understand how to tailor copy to each of these platforms
• Demonstrable experience maintaining excellent internal communication to manage expectations and competing timelines - highly organised
• Highly creative and imaginative with an editorial and narrative mindset
• Excellent interpersonal skills and a clear, confident communicator
• Commercial mindset and able to tailor your words to the marketing objective that’s been set for you
• Passion for travel - essential! Knowledge of the travel / events industry is a plus

Benefits: Pension, 4 day working week (no working on Friday) Hybrid working (3 days in the office per week), ongoing Learning & Development, Social Events, Travel Opportunities.

Position: Permanent, 4 day working week (4 day working week for 5 days’ pay!)

This is Beyond is an equal opportunities employer. We are committed to diversity and inclusion and welcome applications from all sections of the community. We prohibit discrimination and harassment of any kind based on race, colour, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic.