Commercial Growth Manager

Job Description

Purpose of the role

To drive the successful implementation and commercial realization of the bank's strategic goals, ensuring alignment with market trends and delivering sustained financial performance.

Accountabilities

• Understanding and interpretation of the bank's overall strategic objectives and translate them into concrete action plans for specific business units and functions.
• Development of detailed implementation roadmaps, outlining key initiatives, timelines, resource allocation, and performance metrics.
• Development and implementation of robust commercial models for new initiatives and ventures, ensuring financial viability and profitability.
• Identification and analysis of potential risks and opportunities, providing insights and recommendations for strategic decision-making.
• Development and implementation of effective change management strategies to facilitate the adoption of new initiatives and processes.

Vice President Expectations

• To contribute or set strategy, drive requirements and make recommendations for change. Plan resources, budgets, and policies; manage and maintain policies/ processes; deliver continuous improvements and escalate breaches of policies/procedures..
• If managing a team, they define jobs and responsibilities, planning for the department’s future needs and operations, counselling employees on performance and contributing to employee pay decisions/changes. They may also lead a number of specialists to influence the operations of a department, in alignment with strategic as well as tactical priorities, while balancing short and long term goals and ensuring that budgets and schedules meet corporate requirements..
• If the position has leadership responsibilities, People Leaders are expected to demonstrate a clear set of leadership behaviours to create an environment for colleagues to thrive and deliver to a consistently excellent standard. The four LEAD behaviours are: L – Listen and be authentic, E – Energise and inspire, A – Align across the enterprise, D – Develop others..
• OR for an individual contributor, they will be a subject matter expert within own discipline and will guide technical direction. They will lead collaborative, multi-year assignments and guide team members through structured assignments, identify the need for the inclusion of other areas of specialisation to complete assignments. They will train, guide and coach less experienced specialists and provide information affecting long term profits, organisational risks and strategic decisions..
• Advise key stakeholders, including functional leadership teams and senior management on functional and cross functional areas of impact and alignment.
• Manage and mitigate risks through assessment, in support of the control and governance agenda.
• Demonstrate leadership and accountability for managing risk and strengthening controls in relation to the work your team does.
• Demonstrate comprehensive understanding of the organisation functions to contribute to achieving the goals of the business.
• Collaborate with other areas of work, for business aligned support areas to keep up to speed with business activity and the business strategies.
• Create solutions based on sophisticated analytical thought comparing and selecting complex alternatives. In-depth analysis with interpretative thinking will be required to define problems and develop innovative solutions.
• Adopt and include the outcomes of extensive research in problem solving processes.
• Seek out, build and maintain trusting relationships and partnerships with internal and external stakeholders in order to accomplish key business objectives, using influencing and negotiating skills to achieve outcomes.

All colleagues will be expected to demonstrate the Barclays Values of Respect, Integrity, Service, Excellence and Stewardship – our moral compass, helping us do what we believe is right. They will also be expected to demonstrate the Barclays Mindset – to Empower, Challenge and Drive – the operating manual for how we behave.

Join us as a Commercial Growth Manager, where you'll be responsible for building the long-term commercial capability within Customer Care. You’ll lead the commercial growth agenda across colleague and digital channels, creating the frameworks, governance, and operating rhythm needed to drive sustainable growth, customer value, and commercial performance. The role requires strong commercial, analytical, and strategic thinking skills, enabling you to identify growth opportunities through customer insight, data, experimentation, and Customer Value Management (CVM) principles. You’ll develop customer lifecycle, CVM, and distribution strategies that increase engagement, retention, customer value, and product growth, while optimising customer journeys and commercial interventions across multiple channels. Working closely with Product, Marketing, Digital, and Customer Care teams, you’ll define commercial KPIs, scorecards, and performance frameworks that support informed decision-making, measure customer value outcomes, and drive continuous performance improvement.

To be successful in this role, you should have:

• Commercial growth, CRM, lifecycle, proposition, product or channel strategy background.
• Strong analytical and performance management mindset.
• Ability to turn customer insight and data into actionable commercial opportunities.
• Experience building KPIs, scorecards, reporting or performance rhythms.
• Strong stakeholder leadership across multiple functions.
• Comfortable operating in ambiguity and building capability from scratch.

Other highly valued skills include:

• Financial services experience.
• Contact centre / servicing / customer care experience.
• Digital channel or marketing automation experience.
• Test-and-learn / experimentation experience.
• Experience with customer value management or retention strategies.

You may be assessed on key critical skills relevant for success in role, such as risk and controls, change and transformation, business acumen, strategic thinking and digital and technology, as well as job-specific technical skills.

We are happy to consider those who can work from either our Manchester, Knutsford, Glasgow, Northampton, Liverpool or Sunderland site.

If we receive a high number of relevant applications, we will close the advert sooner than the advertised date, please submit your application as soon as possible to be considered for the opportunity.