Brand Manager - Sure UK

ROLE TITLE: UKI Brand Manager Sure

WORK LEVEL: 2A

LOCATION: Unilever’s Kingston Office

BACKGROUND

Unilever is one of the leading Personal Care (PC) manufacturers in the UKI, with the largest and most loved brands, including Sure, Lynx & Dove. PC UKI is a €640m turnover business, which has been driving outstanding profitable growth for the past few years. We are the largest BG-led market in Europe and include the two biggest market share winning cells (UK Deodorants & UK Skin Cleansing). 

Sure is the UK’s no 1 antiperspirant brand, with 25% of the UK population using it. It comprises of two brands - Sure women (£98.5m turnover) & Sure men (£80m turnover) which both have market leading scale & each play across three tiers of good, better & best deodorants as well as the new whole body segment. Sure has an opening for an experienced and high performing Brand Manager to join our team.  The successful candidate will be responsible for supporting the brand management of Sure deodorant. Being the biggest brand in the highest priority area of UK Personal Care (deodorants), this role is a real opportunity to develop your career further.

ROLE AND RESPONSIBILITIES:

• Owner of Sure brand performance

  • Owning brand performance metrics & actions plans via constant review of both internal and external results for ongoing improvement

  • Identify share and growth trends, key initiative tracking, competitor activity & under-delivery action plans

• Lead communication plans for Sure

  • Lead the delivery of the 360 comms plans on Sure via the management of the cross-agency team & collaboration with the Sure global team to create social first campaigns with impact

  • Take a truly cross- agency approach leveraging media, influencer & partnership agencies, whilst landing outstanding assets

• Lead innovation plans for Sure

  • Work closely with business group & local deploy team to land the Sure innovation plans on time in full

  • Lead cross-functional teams to unlock best-in-class impact

  • Create robust business cases for all project innovations and measure their success in post-launch evaluations

• Lead commercial & customer facing plans

  • Collaborate with CD to land excellent execution of plans & drive in year share driving opportunities for Sure

  • Develop category-based trade sell-ins for all projects and lead external engagements including annual brand cascades

• Lead strategic planning for Sure

  • Uncover root issues and opportunities via the 6Ps & develop clear strategies (‘jobs to be done’) for the brand to deliver the agreed results

  • Lead the implementation of the aligned strategic plans

• Budget management

  • Oversee the sizeable Sure brand budget to ensure spend is phased accurately & in line with agreement

Other responsibilities as necessary depending on the nature of the role and workplan & will take in consideration the successful candidate’s development and career roadmap. There is likely to be more of a focus on Sure Women specifically within this role.

SKILLS AND BEHAVIOURS REQUIRED:

To be successful in this role you will need to demonstrate the following:

• An excellent relationship builder, capable of working effectively with stakeholders and counterparts towards a common vision

• Exceptional bias for action, with the ability to oversee and track multiple projects with varying priorities & due dates in a time pressured environment

•  Strong strategic thinker, anticipating and acting on issues and opportunities

• Self-starting and ability to make significant progress quickly

• Strong external orientation with ability to maintain perspective in context

• Innovative thinker with a deep passion for consumer understanding

• Proven leadership and team building skills, a positive, open, and collaborative style, and a natural curiosity

• Highly accountable and responsible for delivered results, with the drive and passion for growth & improvement

• Strong communicator and able to present and influence. Customer-facing experience is a bonus

• Excellent commercial and business acumen – both for external and internal measurement

• Evidence of always-on, social first campaigns including what it means for our categories, customers and our business. Finger on the pulse and share learnings and recommendations with the wider team

• Highly passionate about our business, brands and developing, leading and executing our plans with excellence and as part of a wider PC team. Keen to remove obstacles to achieve the impossible

• Comfortable with ambiguity and a constantly evolving and exciting landscape both internally and externally. Excellent prioritisation skills, the ability to adapt and flex with changing business context and balance priorities across several projects & priorities

What we offer

Whilst the role is advertised on a full-time basis, we would be happy to discuss possible flexible working options and what this may look like for you. We strive to achieve a family-friendly and inclusive workplace and to, above all, create possibilities for all. 

Diversity at Unilever is about inclusion, embracing differences, creating possibilities and growing together for better business performance. We embrace diversity in our workforce. This means giving full and fair consideration to all applicants and continuing development of all employees regardless of age, disability, gender reassignment, race, religion or belief, sex, sexual orientation, marriage and civil partnership, and pregnancy and maternity. We are also more than happy to provide reasonable adjustments during our application and interview process to enable you to be present your best self. To find out more, including about our Employee Resource Groups, please click here Equity, Diversity & Inclusion (unilever.com).