Brand, Communications & Marketing Manager

Brand, Communications & Marketing Manager (maternity cover)

We are seeking a proactive, highly organised Brand, Communications & Marketing Manager to champion the brand and coordinate cross-organisational communications and marketing activity that raises our profile and demonstrates the impact of our work.

Salary: £37,406 - £45,384 per annum (plus £3,000 London Allowance)

Location: London (hybrid, minimum 2 days in the office)

Hours: Full-time (35 Hours)

Contract: Fixed-term (11 months)

About The Role

This is a pivotal role within a communications and campaigns team focused on raising brand profile, influencing decision-makers and delivering meaningful change. You will be play a central part in coordinating and implementing marketing and communications activity across the charity, operating an ‘account management’ system for requests from colleagues for external communications support. You will also act as a key brand guardian, with a strong focus on supporting colleagues to be brand ambassadors too.

Key Responsibilities Include

• Championing the consistent embedding of our visual and verbal brand identity
• Managing incoming requests for external communications support from the wider organisation
• Ensuring the smooth running of Rethink’s in-house design function
• Overseeing the production of promotional materials and ensuring they are consistently on-brand
• Overseeing the production and strategic evolution of Rethink’s all-supporter e-newsletter
• Line managing a Senior Designer and matrix-managing a Brand, Communications and Marketing Officer
• Project managing key comms-led initiatives
• Developing effective supporter journeys and helping to ensure a streamlined approach to organisation-wide supporter comms
• Providing brand and comms planning support to teams across the organisation
• Collaborating within and beyond the wider Communications & Campaigns team to deliver proactive projects that improve brand awareness and impact

About You

You will be a first-rate communicator with exceptional project and stakeholder management skills, who understands what makes engaging and impactful content that resonates with audiences.

You Will Bring

• Experience in brand management and/or managing the design and communications needs of an organisation
• Strong written and verbal communications skills
• Excellent organisational and project management skills
• Ability to balance competing priorities and stakeholder needs
• Experience of managing and developing staff
• Ability to build relationships and work collaboratively across teams
• A proactive approach with the confidence to generate ideas that help boost brand profile and demonstrate impact
• Experience of using CRM systems and managing supporter/customer communications
• A working knowledge and understanding of GDPR and consent processes

Experience within the charity or public sector, or working on social impact issues, would be beneficial but not essential.

About The Organisation

You will be joining a values-led organisation committed to improving lives and driving meaningful social change. The Communications & Campaigns team works collaboratively to increase the public profiles of Rethink Mental Illness and Mental Health UK and mobilise public support to bring about change.

Other roles you may have experience of could include: Brand Manager, Communications Manager, Marketing Manager, Communications Planner, Strategic Communications Manager

Why Work With Rethink Mental Illness?

Benefits

At Rethink Mental Illness, we believe that when you feel supported, you can make the biggest difference. That’s why we offer a range of benefits to help you thrive:

• Inclusive Culture: Join staff networks that champion diversity and inclusion.
• Wellbeing Support: Access our Wellbeing Hub, Employee Assistance Programme, and the Unmind mental health app.
• Recognition & Rewards: Enjoy discounts, cashback offers, and celebrate achievements through our PULSE platform.
• Flexible Working & Generous Leave: Starting at 25 days annual leave (plus bank holidays and your birthday off), with options to buy or sell extra days.
• Learning & Development: Grow your career with structured onboarding and training opportunities.
• Financial & Family Support: Contributory pension scheme, enhanced family leave, and travel benefits like season ticket loans and cycle-to-work schemes.
• Referral Bonus: Earn up to £300 for introducing someone to our team.

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Why Work With Rethink Mental Illness?

At Rethink Mental Illness, we believe that when you feel supported, you can make the biggest difference. That’s why we offer a range of benefits to help you thrive:

• Inclusive Culture: Join staff networks that champion diversity and inclusion.
• Wellbeing Support: Access our Wellbeing Hub, Employee Assistance Programme, and the Unmind mental health app.
• Recognition & Rewards: Enjoy discounts, cashback offers, and celebrate achievements through our PULSE platform.
• Flexible Working & Generous Leave: Starting at 25 days annual leave (plus bank holidays and your birthday off), with options to buy or sell extra days.
• Learning & Development: Grow your career with structured onboarding and training opportunities.
• Financial & Family Support: Contributory pension scheme, enhanced family leave, and travel benefits like season ticket loans and cycle-to-work schemes.
• Referral Bonus: Earn up to £300 for introducing someone to our team.

Diversity, Equity, Inclusion

Diversity is important to us, and we appreciate difference through difference, inclusiveness and belonging. It gives us a deeper understanding of the world, our society and the diverse communities we’re working with. By including everyone, we are able to draw on the unique experiences and expertise of our people to help shape and enrich our workplace and improve our services. One way we are doing is through our valued staff networks which play a critical and highly valued role in keeping us focused on creating a diverse, inclusive and engaged employer. We recognise and support staff networks and support groups for our ethnically diverse and LGBTQIA+ colleagues. We are also proud to have been awarded Disability Confident Employer status and are a signatory to the Business in the Community Race at Work Charter.

We aim for our workforce to reflect the diversity of the communities we serve; for those who work for us to feel heard, valued and feel they belong; and for our work to help tackle wider mental health inequalities. We therefore actively encourage and welcome applications from everyone, including applicants with lived experience of mental illness, those who are Lesbian, Gay, Bisexual, Transgender, Queer or Questioning, Intersex, Asexual and any other gender identity not expressed here (LGBTQIA+); people who are neurodiverse, have a health condition, or a disability or hidden disability and people from an ethnically diverse background - regardless of your age, religious or spiritual belief, sexual orientation, marital status, veteran status, pregnancy, political view or socio-economic status.

Becoming a truly anti-racist organisation

We have an ambition of become a truly anti-racist employer, campaigning organisation and service provider - and in our efforts to influence policy and wider societal factors impacting on mental health set out in our anti-racist statement . We have designed a multi-year anti-racist programme of work contained in our Race Equality Action Plan which demonstrates our intention to hold ourselves accountable and be judged on our progress on becoming a truly anti-racist organisation.