Assistant Brand Manager - Lynx

Job Title: Assistant Brand Manager - Lynx

Location: Unilever Sunlight House, Kingston

Function: Marketing – Personal Care

Reports to: Lynx Brand Manager

Job Purpose

Own brand performance, lead campaign execution, and deliver innovation for Lynx – the most iconic Male Grooming brand in the UK. As Assistant Brand Manager on Lynx, you will play a key role in delivering brand growth across Deodorants and Skin Cleansing by driving best-in-class execution supporting communication and media plans, innovation, and in-market target delivery.

You will be responsible for owning brand performance tracking, executing in-year campaigns and innovation projects and supporting in-year initiatives that help to deliver the P&L alongside cross-functional teams. This is a high-impact role on the UK’s #1 Men’s Deodorant and Skin Cleansing brand.

Responsibilities

Brand Performance Management

• You will own and track brand performance across Deos and Skin Cleansing, identifying risks and opportunities and building clear action plans with cross-functional teams
• You will support the delivery of market share and USG targets by identifying new growth streams within a 12-month horizon
• Lead monthly performance reporting and build compelling narratives for stakeholders

Campaign & Communications Execution

• Support end-to-end execution of brand campaigns
• Lead the development and execution of Lynx asset matrix, leading approval with Clear Cast, testing and adaptations by channel
• Deliver ‘social-first’ demand campaigns including micro and nano influencer programmes
• Work closely with creative, media, and PR agencies and input into media strategy along with brand manager

Innovation Pipeline Support

• Support development and delivery of innovation pipeline across the Core deodorant and skin cleansing business (business case development, tracking, creating new NRM initiatives)

In-Market Execution

• Own execution of key in-store and customer facing initiatives (Back to School, permanent point of sale briefing and launch activations such as the FIFA World Cup partnership)
• Work with customer development to align brand plans with retailer strategies and promotional calendars
• Ensure excellence across shopper marketing and point-of-sale asset and delivery
• Lead workstream with “Smollan” sales team and develop in-month briefs to ensure best-in-class execution in-store

Budget & Financial Management

• Support planning and management of brand budget ensuring efficient and effective forecasting and delivery
• Track spend versus plan and identify optimisation opportunities

All About You

Key Skills & Experience

1. Strong analytical skills with ability to interpret performance data and identify actions

2. High ownership mindset and ability to manage multiple projects simultaneously

3. Excellent stakeholder management and communication skills

4. Commercial acumen and understanding of P&L drivers

Desirable

1. Experience in FMCG marketing

2. Experience working with agencies or cross-functional teams

Leadership Behaviours

• Care deeply – consumer-first, team oriented mindset
• Focus on what counts – prioritise high impact actions
• Deliver with excellence – strong execution and accountability
• Stay three steps ahead – forward thinking and insight-led

Success in Role Looks Like:

• Clear ownership of brand performance with strong, insight-led actions proactively identified
• Best-in-class execution of campaigns and launches
• Strong cross-functional and upwards collaboration and delivery against deadlines
• Tangible contribution to brand growth

NOTES

Location

In September 2020, Unilever announced the intention to build a new sustainable campus site in Kingston, London to house the employees who currently work in 100 Victoria Embankment in Blackfriars, Lever House in Kingston, Unilever House in Leatherhead and Graze in Richmond. We are creating our own Unilever sustainable, agile work environment, purposefully bringing us together in our own Unilever ecosystem. The campus is due to be completed in early 2025 and will consist of two interconnected buildings, as well as landscaped surrounding areas.

What We Offer

Not only do we offer a competitive salary and pension scheme, we also offer an annual bonus, free gym, a discounted staff shop and shares. You’ll have the opportunity to work directly with our renowned and exciting brands in a flexible and hybrid working environment.

Whilst the role is advertised on a full-time basis, we would be happy to discuss possible flexible working options and what this may look like for you. We are a key advocate of wellbeing and offer a variety of support for our people including hubs, programmes and development opportunities. We strive to achieve a family-friendly and inclusive workplace and to, above all, create possibilities for all.

Diversity at Unilever is about inclusion, embracing differences, creating possibilities and growing together for better business performance. We embrace diversity in our workforce. This means giving full and fair consideration to all applicants and continuing development of all employees regardless of age, disability, gender reassignment, race, religion or belief, sex, sexual orientation, marriage and civil partnership, and pregnancy and maternity. We are also more than happy to provide reasonable adjustments during our application and interview process to enable you to be present your best self. To find out more, click here: Equity, Diversity & Inclusion

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