Assistant Brand Manager
EssityHelp shape the voice of some of the UK’s most loved household brands. If you’re passionate about marketing and ready to make a real impact, this is your opportunity to grow your career with purpose.
About the role
We are looking for an Assistant Brand Manager – Consumer Tissue to join our Brand Marketing team. In this role, you will support the delivery of marketing activity across our leading tissue brands—Plenty, Cushelle and Velvet—playing a key part in driving brand growth and consumer engagement.
You’ll be responsible for day-to-day campaign execution, ensuring activity is delivered effectively against agreed objectives and KPIs.
This is a full-time, hybrid role, with 3 days in our Didsbury office and up to 2 days working from home.
What you will do
In this varied role, you will:
- Support the Senior Brand Manager in delivering ATL and BTL marketing plans in line with global strategy
- Build strong relationships with internal teams, global stakeholders, agencies and retail partners
- Partner with cross-functional teams to support brand strategy, product launches and media activity
- Plan and execute integrated marketing campaigns, with a strong focus on digital and social channels
- Manage external agencies (media, PR, digital), including briefing, creative development, performance tracking and reporting
- Own and deliver social media content for Plenty and Cushelle, managing content calendars and performance
- Ensure brand content and assets are optimised for retailer platforms
- Support the management and development of brand websites in collaboration with internal digital teams
- Work with internal teams to enhance ratings and reviews and support DTC activity
- Support PR campaigns and broader brand initiatives
- Manage allocated budgets, including tracking spend, raising POs and reconciling monthly costs
- Analyse market, consumer and performance data to inform decision-making and track KPIs
- Support product development, including packaging updates and regulatory changes
- Coordinate artwork development, including copy, approvals and timelines
- Provide day-to-day administrative support to the brand team
Who you are
We’re looking for someone who brings:
- Experience working within a marketing environment - multi discipline a distinct advantage (Digital, TV etc)
- FMCG experience is beneficial
- Strong organisational skills and attention to detail
- The ability to manage multiple priorities in a fast-paced environment
- A collaborative mindset, with experience working cross-functionally
- Confidence in managing projects and delivering to deadlines
- Strong communication and presentation skills
- Analytical thinking and the ability to interpret data and draw insights
- Confidence using tools such as Excel and PowerPoint
- A proactive, positive “can-do” attitude
A degree in business or marketing is helpful, but we value skills, potential and mindset just as much.
What we can offer you
You’ll also be part of a collaborative, ambitious and supportive marketing team that encourages growth, creativity and continuous development.
Our purpose, Breaking Barriers to Well-Being, provides meaning to everything we do. Join us to improve well-being for people and drive positive change for society and the environment. At Essity, you'll feel valued, empowered to grow, and challenged to achieve business results in a collaborative and open atmosphere. Innovate for Good | Excel Together | Be You with Us
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