Affiliate Manager

Buyagift and Red Letter Days are the UK’s leading gift experience provider. We’re all about turning special moments into extra-special memories. With a gifting range of 4000+ experiences from spa days and skydives to gourmet treats and once-in-a-lifetime adventures, we make it easy to give the gift of wow.

As part of the Moonpig Group, we’re proud to share that our vision is to become the most trusted platform in the UK gift experience market. Our mission is to spread happiness through thoughtful, joy-filled experiences. People are at the heart of everything we do. Since joining the Moonpig Group in 2022, we’ve been powered by strong values, bold ideas and a shared passion for making a real difference. Here, you’ll have the chance to shape the kind of experiences people never forget – and help us build connections that truly matter.

Affiliate Manager |London – Hybrid (Insert days) | Competitive Salary + Benefits

About the Role

Are you passionate about building high-performing affiliate partnerships that drive commercial growth? Join Buyagift & Red Letter Days as our Affiliate Manager, where you'll own and shape our affiliate strategy, identify new opportunities, and deliver measurable business impact through data-led decision making and strong commercial relationships.

Reporting to the Head of Performance Marketing, you'll take ownership of our affiliate programme, working closely with internal teams, affiliate networks and partners to grow revenue, improve profitability and unlock new opportunities across our brands. Success in this role will be measured by growing affiliate revenue and profitability, expanding our active partner network, delivering a continuous pipeline of optimisation opportunities, and building a balanced, resilient affiliate programme.

Key Responsibilities

• Own and deliver the affiliate marketing strategy, driving sustainable channel growth through scalable campaigns and continuous optimisation.
• Identify new commercial opportunities and strategic partnerships to diversify the affiliate programme and drive incremental revenue.
• Manage and optimise the Buyagift and Red Letter Days affiliate programmes, ensuring activity supports wider commercial objectives.
• Manage affiliate budgets, monitor performance and continually optimise investment to maximise revenue, profitability and ROI.
• Produce regular performance reporting, sharing actionable insights and recommendations with stakeholders during trading meetings.
• Use performance data, attribution insights and market trends to inform investment decisions and improve channel profitability.
• Build and maintain strong relationships with Rakuten, affiliate partners and internal stakeholders to deliver successful campaigns.
• Identify, recruit, onboard and develop a diverse and balanced mix of affiliate partners across multiple publisher types, growing the number and contribution of active partners.
• Negotiate commercial agreements, promotional activity and partner incentives where appropriate.
• Develop and deliver a continuous testing and optimisation roadmap to improve partner performance, commission strategies and campaign effectiveness while identifying new growth opportunities.
• Collaborate with colleagues across Acquisition, Marketing, B2B and Trade to align affiliate activity with wider business priorities.
• Own affiliate operational, technical and commercial processes, resolving issues efficiently to ensure the programme performs effectively.
• Support finance and data processes, including reporting and validation activities.
• Stay up to date with affiliate industry developments, emerging technologies and new publisher opportunities, representing the business at relevant events where appropriate.

About You

• Minimum of five years' experience in an Affiliate Marketing role, gained in-house, agency-side or with a publisher.
• Strong experience managing affiliate networks and external partner relationships.
• Commercial mindset with experience working in sales-focused, target-driven environments.
• Excellent analytical skills, with the ability to turn complex data into clear commercial recommendations.
• Advanced Excel skills, including formulas, lookups and pivot tables.
• Confident presenting insights and influencing stakeholders at all levels.
• Strong negotiation, communication and relationship management skills.
• Proven ability to prioritise effectively and manage multiple projects in a fast-moving environment.
• Comfortable working independently while collaborating closely with cross-functional teams.
• Resilient, adaptable and motivated by delivering measurable results.
• Naturally curious with a proactive approach to testing, learning and continuous improvement.
• Strong attention to detail and commitment to producing high-quality work.
• Able to quickly understand technical concepts and systems.

Desirable experience includes:

• Retail or eCommerce experience.
• Experience using Rakuten or other leading affiliate networks such as Awin, Partnerize, CJ or Impact.
• Managing content, influencer or editorial affiliate partnerships.
• Working with Adobe Analytics, Power BI or similar reporting platforms.

Interview Process

• Stage 1: 20–30 minute virtual Recruiter Screening.
• Stage 2: 30–45 minute virtual interview with the Hiring Manager and one team member.
• Stage 3: 45–60 minute in-person task presentation with the Hiring Manager and Commercial Director.
• Offer!

Our process may vary depending on role and availability. We keep candidates informed of any changes.

What’s in it for you?

We believe in empowering our team to do their best work. Enjoy:

Competitive Pay & Bonuses: Plus generous pension plans, staff discounts, and share schemes.

Wellbeing First: Private healthcare (UK), dental, life insurance and mental health support

Flexible Working & Time Off: Generous holidays, hybrid working (unless specified otherwise, 2 days a week in the office), and opportunities for international working.

Career Growth: Learning allowances, coaching, and development programs.

Recognition & Giving Back: Regular awards, charity support, length of service awards, and volunteering days.

Want to see more?

Check out our Linked In pages below:

Buyagift

Red Letter Days

Moonpig Group

Our Ways of Working:

We trust our colleagues to do what’s right and offer flexibility to support a balance between work and life. At the same time, face-to-face office time is an important and expected part of working at Moonpig Group. We believe regular in-person working supports collaboration, alignment, and effective decision-making. Candidates will have regular and ongoing time working from the office as part of their role, which will be discussed during the recruitment process.

Moonpig Group's Commitment to Equality, Diversity, and Inclusivity:

At Moonpig Group, we’re all about creating a workplace where everyone feels they truly belong. We celebrate what makes each of us unique, whether that’s our background, how we work best, or what matters most to us.

From working parents who need flexible hours to neurodiverse colleagues with specific working styles, we’re here to support our people in ways that work for them. Because when you feel valued and included, you can thrive, and so can we.

We’re proud to have a number of employee-led groups driving this forward, including our LGBTQ+, Gender Balance, Neurodiversity and EMBRACE (Educating Myself for Better Racial Awareness and Cultural Enrichment) communities, plus our Group-wide EDI committee. These teams help make sure every voice is heard and every idea has a place.

We know that diversity fuels creativity, innovation and connection, and that’s why we’ll keep pushing for progress. Together, we’re building a culture where everyone feels safe, supported, and free to be their brilliant, authentic selves.

If you have a preferred name, please use it to apply and share your pronouns if you are comfortable to do so - If you have any reasonable adjustment requests throughout the interview process please let us know on your application or speak to the Recruiter.