Core responsibilities
- Campaign support: Assist in the planning, execution, and monitoring of marketing and advertising campaigns.
- Client liaison: Act as a point of contact for clients, receive briefs, and communicate campaign progress and potential modifications.
- Market research: Conduct research on customer preferences, market trends, and competitor activities; collate and interpret findings to guide strategy.
- Digital marketing: Develop and manage digital marketing strategies, including social media and online content, to promote products or brands.
- Content creation: Write and oversee the creation of advertising copy, scripts, and other promotional materials.
- Budget management: Help monitor campaign costs and prepare budgetary information.
- Performance analysis: Analyse marketing data to assess campaign efficiency, measure results, and make recommendations for improvement.
- Participating on marketing photo shots and video presentations onsite and others promotional activities
- Meeting coordination: Arrange and attend meetings, client presentations, and conferences, and disseminate relevant notes.
Key skills
- Communication: Strong verbal and written communication skills are essential for writing copy and liaising with clients.
- Analytical skills: The ability to interpret data and make data-driven decisions is crucial for evaluating campaigns and market research.
- Detail-oriented: A keen eye for detail is necessary for creating marketing materials and managing multiple campaigns.
- Digital marketing: Proficiency in developing and managing strategies across various digital platforms, such as social media and websites.
- Organizational skills: The ability to manage multiple tasks, budgets, and meetings effectively.