Digital Marketing Executive – PPC

Digital Marketing Executive – Paid Media Advertising - Reading (3 days in the office) – Permanent - £32,000 to £35,000.

We have an exciting role with global player in the B2B tech world, for an experienced Digital Marketing Executive, focussed on paid media advertising .

This is an exciting new role within the marketing team for someone who really wants to shape their own role and make a real difference. The successful candidate will be passionate, have strong commercial awareness, excited by the prospect of driving forward a FTSE 100 company through digital channels.

You will need to be very organised, with high attention to detail, able to work to deadlines and under pressure.

Proven track record in helping to deliver growth through the management and development of multi-channel digital marketing strategies.

Ability to quickly understand the brand, it’s aims and audiences to help inform and develop their global digital strategy.

Responsibilities:

Create and monitor performance of SEO and PPC demand generation campaigns, re-develop and improve existing digital content, identifying trends and insights, improve the user experience along their digital journey

To own and drive success in Organic Search, employing SEO best practice

Developing Organic Search, development of content on websites while widening the reach and visibility.

As well as search marketing, support the development of other digital marketing channels

Strong knowledge of attributing performance and be confident using analytics tools such as Google Analytics.

Skills Required:

Must have a minimum of 3 years of relevant experience in a senior digital position. Including the following experience:

• Managing, planning and executing Digital Marketing demand generation campaigns including but not limited to Paid Media Advertising (PPC, Display and SEO)
• Defining, implementing, monitoring and reporting digital KPIs
• SEO best practices
• Paid Media Advertising - PPC, display and social advertising
• Creating content for digital assets
• CRM and email campaign management & other forms of digital marketing