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Social Media Analyst

Social Media Analyst

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Loriens leading Public sector client is looking to expand their Media team by adding an experienced Social Media Analyst to the team on an initial 6 month contract.

Main Duties

  • Lead on social media insight and audience research projects, seeking guidance and working with other professions across the team and wider organisation as required. This will involve analysis of large volumes of quantitative data as well as written analysis. Share findings with colleagues across the organisation to inform strategic decision-making on communications activity.
  • Work on the configuration, maintenance and continual improvement of social media data collection and visualisation tools, including live dashboards, working with suppliers to resolve issues as they arise.
  • Undertake social listening for key announcements, including writing regex based queries using social listening tools, producing reports and sharing these with stakeholders
  • Produce reports tailored to the needs of internal audiences, evaluating the performance of social media activity on the social media channels on Facebook, Instagram, X/Twitter, LinkedIn and YouTube, drawing out actionable insights to inform future content and optimise its performance.
  • Develop processes for integrating new tools or platforms into our social media dashboards and regular reporting, seeking guidance and personal learning where required. Produce templates and replicable report creation processes which can be utilised by other members of the team.
  • Train colleagues on best-practice social media data analysis and evaluation. Maintain and disseminate training materials and promote learning opportunities as they arise.

Essential Criteria

  • Proven data analysis skills and experience, using MS Excel, Google Sheets, Google Data Studio, Google BigQuery, or similar tools
  • Understanding of social media and web analytics and terminology, including in-platform analysis and reporting tools on Facebook, Instagram, YouTube, and Twitter, and third-party providers such as Adverity, Hootsuite, SproutSocial and Brandwatch
  • Experience of using data visualisation tools such as Google Data Studio, Tableau or Power BI to provide dashboards and insights reports tailored to the needs of stakeholders
  • Strong written communication skills, with the ability to explain data analysis to non-expert internal stakeholders
  • trong problem solving and analytical skills, with the ability to work independently to find innovative solutions. Adaptable in applying analysis tools or techniques to new contexts.

Desirable Criteria

  • Experience of using and configuring social or marketing data sources via APIs using a tool such as Adverity, Funnel, or Supermetric
  • Experience of using Python, Regex, or SQL to extract and analyse data

Carbon60, Lorien & SRG – The Impellam Group STEM Portfolio are acting as an Employment Business in relation to this vacancy.

Job Overview
Category not defined
Job Location
Edinburgh, Midlothian
Job Type