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Senior Brand Manager

Senior Brand Manager

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Key Responsibilities

  • Develop and execute comprehensive brand strategies, identifying avenues for growth and crafting robust plans for successful implementation
  • Drive the implementation of novel brand positioning and ensure seamless delivery of all brand communications
  • Collaborate closely with sales and commercial teams to ensure harmonised brand and customer strategies, monitor customer performance, and execute targeted marketing plans
  • Collaborate with internal teams and agency partners to devise optimal communication channel mixes for the brand, aligning with brand objectives and establishing relevant campaign KPIs
  • Direct internal resources and external agencies in executing communication and activation plans, ensuring high standards and implementing effective measurement criteria
  • Oversee the performance management of the brand, regularly presenting performance updates and future plans to the business
  • Manage the pipelines for both Existing Product Development (EPD) and New Product Development (NPD), including structural and design packaging evolution
  • Stay abreast of key market and competitor activities, regularly assessing promotional effectiveness and disseminating promotional guidelines within the commercial team
  • Take charge of brand profit and loss management, identifying and addressing weak areas, and leading cross-functional teams to meet commercial and marketing budget targets
  • Act as a primary liaison with Brand owners, sharing and aligning on marketing initiatives and investment strategies

Skills and Experience

  • Has direct experience of managing FMCG brands
  • Demonstrates effective performance in a dynamic branded commercial setting
  • Capable of collecting and deciphering intricate market data to derive actionable insights
  • Proven track record of adeptly managing and influencing both internal and external stakeholders to attain desired results
Job Overview
Category
Category not defined
Offered Salary
GBP720,000 - 720,000 Per YEAR
Job Type
Contract
Consultant