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PPC Manager

£30,000 – £40,000 yearly

Tomorrow's Guides

Tomorrow's Guides

Last Updated: 8/01/22

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Job Description

PPC Manager

A fantastic opportunity for a PPC Manager to a thriving business in Hungerford. Tomorrow’s Guides is a highly successful technology business, publishing industry leading websites carehome.co.uk, homecare.co.uk and daynurseries.co.uk. Combined these sites achieve over 20 million visitors a year and have over 400,000 verified reviews. Having achieved fantastic growth for several years we have exciting plans to grow substantially in the coming years by connecting care seekers to care providers.

This is a full-time office-based role with the option of hybrid working of 3 days in the office and 2 days working from home (laptop and work equipment supplied). It is important that the candidate lives within commutable range of Hungerford.

About this role:

To help grow the business, we are looking to add a PPC Manager to our busy Marketing Team. You will receive autonomy to set up and establish our paid media activities to ensure that company goals are achieved. Your primary focus will be Google Ads, but we would also require experience in running Facebook Ads, in addition to any other growth opportunities.

Key responsibilities:

  • Planning and implementing paid marketing strategies to cover search (Google & Bing Ads), social (Facebook Ads) and across other channels where appropriate
  • Set up of all relevant tracking and ability to recommend data-driven optimisation opportunities
  • Managing significant budgets daily and adjusting bids to maximise return on ad spend for mobile and desktop
  • Tracking key performance indicators and producing regular reports for the Senior Management Team
  • Keeping abreast of digital marketing trends to identify future growth opportunities

The ideal candidate:

  • At least two years of proven experience as a PPC and Digital Marketing Specialist
  • Knowledge of SEO and Digital Marketing concepts
  • Good understanding of Google Analytics
  • Experience in data analysis and reporting
  • Proficient in MS Office (particularly Excel)

Salary and Benefits:

  • Salary of £30k - £40k, dependant on experience.
  • £4,000 per annum discretionary company bonus scheme.
  • 25 days holiday.
  • 6% employer pension contribution.
  • Other great perks.



Company Details

Hungerford, Berkshire, United Kingdom
Tomorrow's Guides is the UK’s leading website publisher in the care home, home care and nursery sectors. Its main three websites, carehome.co.uk, homecare.co.uk and daynurseries.co.uk receives a combined 22.5 million visitors each year. Each site has a unique audience and provides the visitor with a valuable resource to find the perfect facility for their loved ones or leave a review based...