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Head of PR (B-2-B)

£32,000 – £35,000 yearly

Sway PR

Sway PR

Last Updated: 3/23/23

Job Description

Location Predominantly remote – Home working
Working Pattern : Flexible Monday to Friday, occasional weekend working may be required
Contract Type: Permanent, Full Time (Part Time role also considered)
Salary: £32,500 per annum, rising to £35,000 per annum on successful completion of probationary period, with annual salary growth opportunities thereafter.

Who we are:
We’re a small PR agency with big plans! We specialise in media relations and PR consultancy in travel, sport and consumer PR with a growing list of business-to-business clients.

We drive awareness & engagement for companies ‘that enhance our lives’ – anything from events to brands, and even professional athletes.

We believe in working hard but flexibly. It’s all about delivering amazing results for our clients. The role will be working remotely, yet collaboratively with the owner and wider team of consultants – some of which are as far afield as New York.

Who we are looking for :
We are looking for an experienced Business-to-Business PR account manager who is ready to hit the ground sprinting.

The person we hire will take on existing client work but will also be tasked to deliver new business targets, with a bonus structure in place as then business expands.

We want someone who is hungry for results. They will be highly capable with client management and experienced in creating and delivering PR campaigns for B2B brands – and all over it when it comes to engaging with media.

Along with creativity and understanding, we need someone who is methodical.

Principle responsibilities:

  • Manage and deliver on all aspects of PR campaigns to meet client expectations and on budget
  • Contribute to developing PR plans and strategies
  • Confidently and creatively produce written press releases, features and PR content
  • To sell-in news, features and interview opportunities to the media
  • To monitor and cut coverage to present to clients
  • Effectively manage crisis management issues on behalf of clients
  • Develop relationships and negotiate with strategic partners
  • Undertake fee negotiations with clients
  • To proactively plan, budget and manage both time and costs for campaigns
  • Liaise with clients regularly to conduct reviews and provide updates on progress
  • To communicate strategic advice and planning to key stakeholders
  • To drive new business through networking, pitching and engaging with prospective clients

  • Client delivery: accountable for quality delivery of PR services including strategy, delivery and monitoring quality PR campaigns for clients.
  • Commercial expectations: to be responsible and accountable for the delivery of 15 billable days of client activity per member of the team, per month.
  • New business: to maintain new business activities required to deliver a minimum expected level of client work per month.
  • Value for clients: to create measurable value for clients that we can all celebrate and be proud of.
  • Growing Sway: to be a part of Sway’s growth and brand development.

Essential requirements:
  • Extensive experience working in a similar PR role
  • Experience of planning, creating and delivering B2B PR campaigns
  • Experience in copywriting, marketing, report writing, social media and event management
  • Experience of engaging with new business prospects
  • Experience of attending networking meetings, seminars and exhibitions and building relationships with new business prospects
  • Experience of developing and maintaining strong working relationships
  • Using own initiative and working as part of a team
  • MS Windows 365 inc Word and Excel
  • Working to tight deadlines and under pressure

  • Demonstrates problem solving abilities
  • Demonstrate strong interpersonal and negotiation skills
  • Ability to work on simultaneous projects
  • Ability to be organised, self-motivated and to manage own time effectively
  • The ability to develop and maintain strong working relationships and act as a team player
  • High level of accuracy and attention to detail
  • Demonstrate innovation and creativity
  • Ability to communicate effectively both verbally and written and be able to clearly explain issues to clients and colleagues
  • An ability to maintain accurate up to date electronic and manual records
  • Excellent verbal communication skills and telephone manner
  • Demonstrates a helpful, polite and confident manner
  • Have excellent IT skills with the ability to learn quickly and adapt to new technology tools

  • Knowledge of the PR Industry
  • A competent understanding of B2B PR and media market
  • A good understanding of Microsoft programmes and technology tools
  • A good sense of understanding and awareness of commercial acumen
  • An understanding of emotional intelligence and how to apply when communicating with others
  • Understanding of the value of equality, diversity and inclusion

  • A flexible and adaptable approach and being responsive to the needs of the business and colleagues
  • Willingness to travel for business purposes
  • Smart professional appearance
  • Proof of right to work in the UK

Company benefits:
Workplace pension scheme (subject to eligibility criteria)
Flexible and remote working
Company sick pay scheme
30 days holiday (including bank holidays) plus your birthday off on us!
Bonus structure (non-contractual)
Progression pathway

REF-203 440

Company Details

Manchester, Greater Manchester, United Kingdom
We deliver meaningful media relations through an experienced, award winning team that creates change.