If you are a Marketing specialist looking for your next role, and have a passion for the travel industry this is a great opportunity to join a brilliant marketing team and grow your career.

Client Details

A fast growing leisure travel business based near Liverpool.

Description

Key responsibilities of the Marketing Manager:

• Plan marketing campaigns for both online and offline channels, ensuring effective execution of communications and promotions.
• Oversee website marketing activities, updates, and promotions to maintain up-to-date, relevant content that drives revenue.
• Take charge of briefing, testing, and approving customer emails.
• Ensure all customer-facing communications and collateral are well-written and proofread to a high standard, and consistently implement visual identity guidelines.
• Collaborate with relevant departments to brief them on current and upcoming activities.
• Work with the broader marketing team to monitor response and conversion rates for all marketing campaigns, create end-of-campaign reports, and evaluate results to enhance future campaigns.
• Assist the Head of Marketing in developing product positioning and messaging.
• Monitor and report on website activity to maximise traffic through promotions and campaigns.
• Collaborate closely with the broader marketing team to create a social media calendar and track reach and engagement.
• Maintain responsibility for budget tracking to ensure controlled marketing spending.

Profile

The ideal Marketing Manager:

• Possess a minimum of five years of marketing experience, preferably in the travel industry.
• Demonstrated success in planning and executing effective marketing campaigns.
• Proficiency in website content management, along with a solid understanding of SEO and PPC. * Experience in print management and direct mail is a plus.
• Familiarity with various social media platforms.
• Capable of balancing creative creativity with analytic skills.
• Highly organised and adept at meeting tight deadlines.
• Based in or a commutable distance to Merseyside.

Job Offer

Marketing Manager Offer:

• Up to £45,000 + additional benefits