If you are a Marketing specialist looking for your next role, and have a passion for the travel industry this is a great opportunity to join a brilliant marketing team and grow your career.
A fast growing leisure travel business based near Liverpool.
Key responsibilities of the Marketing Manager:
- Plan marketing campaigns for both online and offline channels, ensuring effective execution of communications and promotions.
- Oversee website marketing activities, updates, and promotions to maintain up-to-date, relevant content that drives revenue.
- Take charge of briefing, testing, and approving customer emails.
- Ensure all customer-facing communications and collateral are well-written and proofread to a high standard, and consistently implement visual identity guidelines.
- Collaborate with relevant departments to brief them on current and upcoming activities.
- Work with the broader marketing team to monitor response and conversion rates for all marketing campaigns, create end-of-campaign reports, and evaluate results to enhance future campaigns.
- Assist the Head of Marketing in developing product positioning and messaging.
- Monitor and report on website activity to maximise traffic through promotions and campaigns.
- Collaborate closely with the broader marketing team to create a social media calendar and track reach and engagement.
- Maintain responsibility for budget tracking to ensure controlled marketing spending.
The ideal Marketing Manager:
- Possess a minimum of five years of marketing experience, preferably in the travel industry.
- Demonstrated success in planning and executing effective marketing campaigns.
- Proficiency in website content management, along with a solid understanding of SEO and PPC. * Experience in print management and direct mail is a plus.
- Familiarity with various social media platforms.
- Capable of balancing creative creativity with analytic skills.
- Highly organised and adept at meeting tight deadlines.
- Based in or a commutable distance to Merseyside.
Marketing Manager Offer:
- Up to £45,000 + additional benefits