My client, a successful Financial Services business near Oswestry, is looking for an experienced Marketing Individual to join their Brand & Communications team. If you have both online and offline marketing background with extensive campaign management experience within a commercial capacity then this is the role for you!
You will lead and own key strategies from embryonic stage right through to execution and monitoring, managing a full and varied programme of retention and lead generation campaigns that remain sympathetic to the brand guidelines of the respective brand.
Manage groups extensive media and content calendar of activity, working collaboratively with in-house design agency to create and deliver high impact design solutions and content that accurately reflects the brands
Work closely with key media partners to negotiate and agree a comprehensive schedule of annual activity that underpins brand value and reputation, provides always on activity and explores new opportunities to test
Support events team with a programme of activity that dials up the volume on brand noise in the run up to and at key strategic events
Attend key events to capitalise on content generation
Establish use of regular customer insight and MI to underpin and inform future recommendations on activity and to develop compelling concepts to engage the user
Create engaging and insightful content for a range of mediums to complement your campaigns, working closely with internal content experts to translate into editorial, advertorial, video, podcasting and social content
Channel mix will comprise of offline and online channels including, but not limited to, website management, e-shots, social media, advertising, podcasting, printed collateral, events, webinars and digital marketing
Undertake financial promotions training and utilise the online approval system to ensure all assets created are approved by risk-based approval team
Manage the delivery of key projects that support the development of key strategic objectives
Manage approvals of customer-facing marketing collateral utilising the approvals system. Implement regulatory changes to customer-facing material where appropriate.
Act as brand guardian to ensure consistent application of the group brands at all times
Responsible for management of own risk including the implementation of appropriate controls to ensure strong risk and governance in line with the wider Group’s Risk Management and Compliance policies and procedures.
Create and deliver any other comms deemed appropriate.
Must have 2-3 years marketing experience (campaign management - both online & offline)
Demonstrable experience in strategic thinking.
Experience of working within financial services as a Marketer, would be desirable
Proven and successful track record in delivering lead and content led marketing activity.
Experience of end-to-end delivery of integrated campaigns using multiple channels including advertising, media partnerships, digital and print marketing, video, social media, podcast and copy led marketing.
Strong creative copy writing skills possessing an excellent standard of English both written and oral.
Ability to develop integrated campaign plans that deliver against targets.
Excellent project management and organisational skills, with the ability to manage multiple jobs and workload without losing focus.
Management of agency and 3rd party supplier relationships.
Ability to build and manage relationships with key stakeholders internally and externally.
Excellent communication and interpersonal skills.
Results orientated with a determined attitude.
Salary £33,600 + Annual Performance Bonus
Hybrid role, 2 days in office, 3 from home - flexible
Monday - Friday 9am-5pm (core hours 10am-4pm - can be flexible)
Holidays 27 + bank holidays