Marketing ManagerBristol/ Edinburgh officeSaaS£45k We're partnered with a leading SaaS SME that is looking for a Marketing Manager.Their solution is used by some of the most prestigious players on the planet, alongside smaller businesses. They have begun expansion plans to double in size in the next 18 months.Their benefits include 30 days holiday, a competitive base salary, training budgets, an annual bonus scheme, Simplyhealth Cash Plan, enhanced maternity/paternity, and more.They're currently going into the office twice a week.About Us:XYZ SaaS Company is a leading provider of cutting-edge software solutions, revolutionizing the way businesses operate. Our innovative products empower organizations to streamline their operations, enhance productivity, and drive growth. With a focus on delivering exceptional customer experiences, we have gained a strong foothold in the market and are rapidly expanding our presence.Role and Responsibilities:As a Marketing Manager, you will play a pivotal role in driving our marketing campaigns, lead generation initiatives, and brand building activities. You will be responsible for developing and executing comprehensive B2B marketing strategies to promote our SaaS solutions and increase market penetration. Your key responsibilities will include:Campaign Management: Develop and execute integrated marketing campaigns across various channels to drive awareness, engagement, and conversions.Lead Generation: Implement effective lead generation strategies, leveraging both inbound and outbound marketing tactics, to generate high-quality leads for our sales team.Brand Building: Develop and execute brand building initiatives to establish XYZ SaaS Company as a thought leader in the industry and enhance brand awareness.Content Development: Collaborate with the content team to create compelling marketing collateral, including blog posts, whitepapers, case studies, and presentations, to support marketing initiatives.Digital Marketing: Utilize digital marketing channels, such as SEO, SEM, email marketing, social media, and display advertising, to maximize brand visibility and drive qualified traffic.Analytics and Reporting: Monitor and analyze campaign performance, conduct market research, and provide actionable insights to optimize marketing strategies and drive continuous improvement.Requirements:To excel in this role, you should possess the following qualifications:Proven Experience: Minimum of 5 years of experience in marketing, preferably in a B2B SaaS environment, with a track record of successfully driving marketing campaigns, lead generation, and brand building activities.Strategic Thinker: Ability to think strategically, develop innovative marketing strategies, and translate them into actionable plans that drive tangible business results.Digital Marketing Expertise: Proficient in leveraging digital marketing channels and tools to execute successful marketing campaigns, optimize conversion rates, and measure ROI.Analytical Mindset: Strong analytical skills with the ability to interpret data, draw insights, and make data-driven decisions to optimize marketing performance.Excellent Communication: Exceptional verbal and written communication skills with the ability to effectively convey complex concepts and ideas to diverse audiences.Team Player: Collaborative mindset with the ability to work effectively in cross-functional teams, including sales, product, and design, to achieve common goals.Join Our Team:At XYZ SaaS Company, we offer a stimulating work environment, competitive compensation package, and ample opportunities for professional growth and development. By joining our team as a Marketing Manager, you will play a pivotal role in shaping our brand, driving growth, and making a significant impact on the success of our organization.If you are a passionate marketer ready to take on new challenges, drive impactful campaigns, and build a strong brand presence, we would love to hear from you. Apply today and be part of our exciting journey!