Senior Marketing Executive
We are seeking a dynamic Senior Marketing Executive to join our nationally recognised client. In this role, you will play a pivotal part in shaping marketing strategies, promoting services, and driving business growth. The Senior Marketing Executive will lead and execute marketing campaigns, manage digital and traditional marketing channels, and work collaboratively with cross-functional teams to achieve organizational goals.
Our client’s heavily invest in their employees, and offer flexible, remote working- this role is a true opportunity to make the role your own, ultimately increasing exposure and in turn creating profitable and professional client relationships.
Our client is a prominent player in the IT services industry. They specialise in delivering top-tier IT asset management solutions, assisting businesses in streamlining their IT infrastructure, controlling expenses, and extracting maximum value from their technology investments.
Strategy Development: Collaborate with senior management to develop and implement comprehensive marketing strategies that align with business objectives.
Campaign Management: Plan, execute, and analyse marketing campaigns across various channels, including digital, social media, email, and events, ensuring they are in line with brand identity.
Content Creation: Generate compelling and relevant content, including blog posts, social media updates, whitepapers, and case studies, to engage target audience.
Digital Presence: Oversee online presence, including website content, SEO, SEM, and social media platforms, to enhance brand visibility and drive traffic.
Market Research: Conduct market research and competitor analysis to identify opportunities for growth and ensure services remain competitive.
Analytics and Reporting: Monitor key performance indicators (KPIs) to evaluate the effectiveness of marketing campaigns and provide insights for continuous improvement.
Budget Management: Manage marketing budgets, optimizing spend to maximize ROI and achieve predefined goals.
Team Collaboration: Work closely with cross-functional teams, including sales, product development, and customer support, to ensure alignment of marketing efforts with overall business strategies.
Vendor Relationships: Collaborate with external agencies, partners, and vendors to support marketing initiatives as needed.
- Bachelor's degree in Marketing, Business, or a related field. MBA is a plus.
- Proficiency in digital marketing, including SEO, SEM, social media, and email marketing.
- Excellent written and verbal communication skills, with the ability to create persuasive and engaging content.
- Strong analytical skills, including the ability to interpret data and make data-driven decisions.
- Detail-oriented, organized, and capable of managing multiple projects simultaneously.
- Proven ability to work collaboratively in a cross-functional team environment.
- Familiarity with marketing tools and software is a plus.
- A passion for staying up-to-date with industry trends and emerging marketing technologies.