Email Marketing and Retention Manager
London, London, United Kingdom
Job Summary
Occupation
Mobile Marketing
Specialty
Marketing Manager
Salary
£35,000
– £50,000
• yearly
Location
Bristol, Bristol, United Kingdom
Visa Sponsorship
No
Job Description
Last Update:
9/15/23
As an Email Marketing and Retention Manager, you'll join our team, reporting to the Head of Marketing Operations. Your role will involve developing comprehensive communication strategies, optimizing customer journeys, and utilizing data-driven insights to enhance member engagement and retention. Collaborating with various teams, you'll help deliver exceptional experiences that foster healthier financial relationships.What You'll Do?
- Develop communication strategies and optimize member journeys, particularly through email marketing campaigns.
- Implement automated lifecycle journeys and trigger campaigns to enhance member value and engagement.
- Collaborate with Insights and data analytics to uncover growth opportunities and behavioral patterns.
- Craft brand-aligned communication content and contribute to the Refer a Friend strategy.
- Foster member enrichment through test-and-learn lead nurturing and collaborate on site flow refinements.
- Provide guidance to the Digital Marketing Executive and manage day-to-day activities.
- A minimum of 2 years' experience in lifecycle and retention strategies, with a focus on email marketing.
- Proficiency in marketing automation, CRM, and email marketing platforms.
- Track record of optimizing digital customer journeys and collaborating within cross-functional teams.
- Strong data-driven mindset, exceptional project management skills, and attention to detail.
- Strong copywriting and communication aptitude, especially for email campaigns.
- Competitive compensation: £35,000 - £50,000 per annum.
- The chance to contribute to our mission of promoting healthier financial well-being.
- An engaging and collaborative work environment that values innovation and impact.