Customer Marketing Manager
London, London, United Kingdom

Job Summary

Occupation Mobile Marketing
Specialty Marketing Manager
Salary £50,000 – £60,000 yearly
Location London, London, United Kingdom
Visa Sponsorship No

Job Description

Last Update: 9/15/23

We're recruiting a Customer Marketing Manager to have responsibility for the design and execution of segmented customer communications. This role aims to increase customer volume, engagement, and revenue, in line with targets, through the effective management of the complete customer lifecycle.

Key Responsibilities

  • Manage the design and execution of Customer Marketing (CRM) campaigns aimed at successfully onboarding new customers, unlocking customer value, and improving engagement.
  • Embed an 'always-on’ approach to test-measure-learn, to continuously optimise customer and commercial outcomes
  • Work closely with our data teams, to enable an efficient and automated approach to segment-based customer communications, across a range of channels including e-mail, website, app and social
  • Create and communicate clear, tight briefs for internal and external stakeholders
  • Effectively manage and influence internal and external stakeholders to ensure activity is delivered on time and in budget.
  • Day-to day management of our Refer-a-Friend suppliers.
  • Continuously updating and reviewing the customer dashboard to monitor and report how activity is performing against key metrics
  • Ensure agreed standards of Consumer Duty (and other regulatory initiatives) are embedded into the team’s communications and processes
  • Ongoing monitoring of competitor communications for benchmarking purposes
  • Lead, inspire and manage a team of two: Senior Marketing Executive and a Senior CRM Exec.

About you:


  • Marketing experience (+5 years) - We are looking for someone with extensive experience of leading on marketing campaigns (such as onboarding, cross-selling and upselling) to an engaged, active audience base.
  • CRM Platform Experience - We do require some experience of working with CRM platforms (i.e., Salesforce, Adobe, Bloomreach)
  • Strategic thinker - Someone who can see the bigger picture and able to articulate their ideas clearly and succinctly to a range of stakeholders.
  • Commercial and data driven - Comfortable at analysing and interpreting large data sets to make informed commercial decisions
  • Strong communicator - Clear, effective and persuasive verbal and written communication skills
  • Customer focused - Insight and evidence-based approach to identify and meet customer needs
  • Team player - Able to lead a team, but also able to cultivate outstanding relationships across the business
  • Highly organised and strong attention to detail - Able to balance multiple projects and deliver them on time, to a high standard.


  • Marketing or business-related qualifications (i.e., Degree in related field, CIM or other relevant marketing or professional qualifications)
  • Line management experience
  • Experience with testing frameworks (A/B tests)
  • Experience of working in / with Financial Services industry
  • Advanced Excel skills

About us:

AJ Bell is one of the fastest-growing investment platform businesses in the UK offering an award-winning range of solutions that caters for everyone, from professional financial advisers, to DIY investors with little to no experience. We have 480,000 customers using our award-winning platform propositions to manage assets totalling more than £75.1 billion. Our customers trust us with their investments, and by continuously striving to make investing easier, we aim to help even more people take control of their financial futures.

Having listed on the Main Market of the London Stock Exchange in December 2018, AJ Bell is now a FTSE 250 company.

Headquartered in Manchester with offices in central London and Bristol, we now have over 1200 employees and have been named one of the UK's 'Best 100 Companies to Work For’ for five consecutive years.

There are opportunities for growth and professional development for employees wanting to progress within their career including induction training and our study support scheme which is part of our benefits package.

There is an active programme of social events throughout the year, which are open to all employees.

In return we will provide all the training and support you need to develop within your role.

What we offer:

  • Competitive starting salary
  • Generous holiday allowance of 27 days, increasing up to 30 days with service, plus bank holidays
  • Holiday buy/sell scheme
  • Hybrid working policy
  • Casual dress code
  • Discretionary bi-annual bonus
  • Contributory pension scheme
  • Buy as you earn share scheme
  • Free shares scheme
  • Paid study support for qualifications
  • Enhanced maternity/paternity scheme from day one
  • Bike loan
  • Season ticket loan portal
  • Discounted PMI and Dental
  • Free gym
  • Paid volunteering opportunities
  • Free social events and more

AJ Bell is committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and all employees are empowered to bring their whole self to work.

We do not discriminate on the basis of race, sex, gender identity, sexual orientation, age, pregnancy, religion, physical and mental disability, marital status and any other characteristics protected by the Equality Act 2010. All decisions to hire are based on qualifications, merit and business need.