Head of Marketing Operations
London, London, United Kingdom

Job Summary

Occupation Mobile Marketing
Specialty Head of Marketing
Salary £80,000 – £90,000 yearly
Location London, London, United Kingdom
Visa Sponsorship No

Job Description

Last Update: 11/16/23
We are working with a FTSE listed technology/media business based in London, who are looking for a Head of Marketing Operations to join their team.The Head of Marketing Operations will be a key member of the Digital Marketing Management Team and will be expected to live and breathe the core values of the business.Key Responsibilities* Business partnering with brand leads to understand their goals and objectives, working alongside them to develop briefs in the context of audience-driven experiences and to provide subject matter leadership.* Ensuring seamless delivery of digital marketing initiatives including campaign planning tracking, audience selection and activation, email activity and execution.* Accountable for evolving the brands approach to Account Based Marketing, designing implementing and optimising strategies and plans. * Owning the workflow system and producing appropriate reporting on brand activity.* Running regular review meetings with the brands.* Monitor SLAs from Digital Marketing and Brands.* Covering campaign management processing and planning when the Marketing Operations specialists are unavailable.* Working closely with other Heads of to continually improve processes and highlight any resource gaps that would impact campaign delivery or plans.* Working with other teams to ensure quarterly review meetings are taking place, and goals and optimizations are clear and executed.* Managing the Marketing Automation execution team and helping them to upskill the Marketing Operations team on the technology stack.* Quality checking briefs from brands to ensure that they are of the standard that the team can execute well against.* Working with the Digital Analytics team to understand and use the brand KPI frameworks and dashboards, detailing when these might require updates/enhancements. * Ownership of campaign tracking methodology* Managing the end-to-end process on behalf of the business brands in reviewing future requirementsRequirements* Strong, demonstrable experience in marketing operations; analytics or a similar role* Marketo certified and strong automation knowledge.* A minimum of 5 years' experience team management experience.* Ability to lead multiple projects at the same time in a fast-paced environment, ideally with a global brand.* Working knowledge of Google Analytics.* Use of Workflow Systems.LocationRemote (Central London office)Package£80,000-£90,000