Micheldever Tyre Services is looking for a commercially focused Head of Channel Marketing to lead an effective Channel Marketing function. This critical role is responsible for executing the marketing plans that the Brand Managers have developed to build awareness, increase credibility, engage with customers, and generate new/repeat opportunities for customers of Protyre (retail) and Micheldever Tyre Services (wholesale), as well as end-customers of those wholesale dealers.
Being a member of the Marketing Leadership Team, you will play a key role in the strategic direction of Marketing within Micheldever Group. As Head of Channel Marketing you will be directly responsible for a team of ten and ultimately accountable for executing marketing activity:
- Advertising and sponsorship
- PR, Internal Comms and Corporate Affairs
- Content creation for blogs, award submissions, tenders and web copy
- Social Media
- Marketing fulfilment
- Customer events
- Sales promotions and campaigns
- All design requirements undertaken in-house and third-party contractors
- An in-house Customer Contact Centre for our Retail customers
The successful candidate will have a passion for brands and marketing creating/critiquing successful marketing activity in multiple channels (ATL/Social/PR/point of sale) and be able to interpret data quickly and accurately. Deputising for the Group Marketing Director as required you will:
- Lead the team understanding their strengths, needs and career ambitions. Setting goals, ensuring all briefs are clear and focused, enabling resource allocation and issue resolution, working with the team on best-in-class delivery.
- Take lead on implementing all Above the Line activity: magazine advertising, outdoor, radio or sponsorship. Working with Brand Managers as to their needs, and the Group Marketing Director on overall positioning
- Contribute to cross-Marketing issues and opportunities
- Provide regular updates for the wider business on the progress against the Plan, budget summaries and input to reporting packs
You will have worked in a similar role within a fast-paced environment, leading, inspiring, influencing and engaging team members. Proven experience of delivering exceptional customer service and promoting new marketing ideas. Previous experience of leadership, managing relationships and managing multiple activities with different delivery points, being able to control all of these is essential to this role. A qualification in Marketing an advantage but not essential.
Why join Micheldever?
The Micheldever Group began over 50 years ago as a small part-time venture, offering car servicing and tyres to its local neighbourhood. From these humble beginnings we have grown to become one of the UK’s largest wholesaler, distributor, and retailer of tyres, selling close to seven million tyres nationwide annually - nearly a quarter of the total UK market. We do this as both a B2B wholesaler and D2C retailer through our new Protyre.co.uk website and 184 wholly owned centres branded as Protyre Autocare, whilst also providing MOTs and mechanical services.
Our business now has over 2,500 Employees. Headquartered in Micheldever Station, near Winchester, our teams are based right across the UK - from Southam (near Coventry) to Chepstow, Halifax, Airdrie, Bury St Edmunds, Walsall, Haydock, Ashford, Nottingham, Exeter, Washington, and Greenford (West London) - and this role within our Marketing Team supports a hybrid working approach with c.2-3 days a week within one of our offices (either in Southam or Micheldever), with regular visits to Protyre Autocare and independent/franchised dealers across the UK, our marketing agencies, plus at least quarterly get-togethers with Marketing colleagues in another UK location. You will also have a team split across these two locations, so will want to spend regular time in each location.
This is a pivotal period for the business, with the recent hiring of a Board-level Group Marketing Director (to whom this role reports), demonstrating that marketing has become a more influential and strategic function within the business - with a more data-driven, insight-led, omni-channel approach to marketing activity and a desire to attract new customers into the sales funnel whilst developing and maintaining the best possible customer experience across all channels. This has led to a restructuring of the Marketing Team - with the creation of this role - bringing together two separate B2B/D2C marketing teams into one and instigating a more matrix structure with clear focus and accountabilities for all. Critically it is accepted that the Marketing team are intrinsic to the execution of our strategy
What we offer:We are committed to recruiting, retaining and developing individuals who demonstrate the ambition and drive to develop within our business. Benefits include a competitive market salary, personal bonus, company car/car allowance, hybrid working, a career development pathway, and the opportunity to work within a fast-moving, growing business alongside high calibre marketers who will help you develop your existing skills. We also offer employee discounts on servicing, MOT and tyres. Finder’s fee, Life Insurance, Pension, a great variety of Retail vouchers, Staff Rates, Eye Care Vouchers, Buy/Sell Holiday option, Flu Jab, Employee Assistant Program, Long Service Recognition, Enhance Maternity and Paternity payments, Cycle to Work, Charity Match