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Email Marketing Lead
London, London, United Kingdom

Job Summary

Occupation Mobile Marketing
Specialty Email Marketing Executive
Salary £50,000 – £60,000 yearly
Location Maidstone, Kent, United Kingdom
Visa Sponsorship No

Job Description

Last Update: 9/15/23

We are looking for an Email Marketing Lead to join our ecommerce team and lead our email marketing strategy. You will be responsible for planning, executing, and optimising email campaigns that drive customer acquisition, retention, and loyalty. You will also manage the email marketing budget, team, and vendors.

As the head of email marketing, you will:

  • Develop and implement email marketing strategies that align with the company’s goals and brand voice
  • Manage the email marketing calendar and ensure timely and relevant delivery of email campaigns
  • Oversee the design, copywriting, testing, and analysis of email campaigns
  • Monitor and report on email marketing performance metrics such as open rate, click-through rate, conversion rate, and revenue
  • Identify and segment target audiences and personalize email content based on their preferences and behaviour
  • Optimize email deliverability, inbox placement, and spam compliance
  • Conduct A/B testing and experiments to improve email effectiveness and customer experience
  • Stay updated on the latest email marketing trends, best practices, and technologies
  • Collaborate with other teams such as product, sales, customer service, and content to create engaging and integrated email campaigns

To be successful in this role, you will need:

  • At least 5 years of experience in email marketing, preferably in the ecommerce industry
  • Proven track record of creating and executing successful email marketing campaigns that drive revenue and customer loyalty
  • Proficient in email marketing tools such as Mailchimp, Klaviyo, or similar
  • Strong knowledge of email marketing principles, techniques, and metrics
  • Excellent communication, writing, and editing skills
  • Creative, analytical, and data-driven mindset
  • Ability to work independently and collaboratively in a fast-paced environment

If you are passionate about email marketing and want to join a dynamic ecommerce company, please apply with your resume and portfolio of previous email campaigns. We look forward to hearing from you!