Job Summary
Job Description
Role Overview
We are embarking on the roll out of our new brand purpose and framework, and your role will be fundamental in activating the output from that project in a way that is relevant and meaningful to UK clients across our residential, commercial and rural businesses.
Key Responsibilities
1. Managing multi-channel brand campaigns that are activated across owned, earned and paid channels – ensuring we engage key internal and external audiences2. Writing and interrogating briefs to ensure they always contain client and competitor insight3. Leading projects with stakeholders from different Marketing & Comms teams to ensure delivery of fully integrated campaign activity4. Working media and creative agency partners to deliver campaigns that address marketing and business objectives5. Being a brand champion providing guidance and consultancy to other teams to ensure our guidelines are applied in the right way across all channels and helping to evolve our brand guidelines, tools and templates as required6. Reporting on campaign performance and ensuring we continually optimise our approach
Key Skills
1. A tenacious individual who is capable of managing multi-channel brand campaigns and knows what it takes to successfully activate them internally and externally, and drive key brand metrics2. Someone who is curious, likes to understand ‘why’, and is able to ‘sell in’ new ideas with passion and conviction3. A strong stakeholder manager who can reconcile multiple points of view (often conflicting) to reach an outcome that drives a project forward4. A person who is driven to continuously improve both in terms of creative excellence and campaign performance – someone who proactively seeks fresh and new ideas and perspective5. An intuitive understanding of our brand guidelines and how to apply them across our UK divisions – residential, rural and commercial6. Must have first-hand experience working with media and creative agencies7. Excellent written and verbal communication skills at all levels as well as developed interpersonal skills8. Education to degree levelTeam Overview The Brand Activation team in the Savills UK Marketing team is made up of three individuals, a Senior Marketing Manager (to who this role reports), a Marketing Manager (this role) and a Marketing Executive. The wider Brand, Marketing & Insights team has three pillars - Activation, Creative Services and Data & Insights. It's expected this individual would work closely with all teams and foster a strong, collaborative team dynamic.Find out more about Savills offer
Recruitment agencies
Savills only pay agency fees where we have a signed agreement in place and that agency has been previously contacted and directed by a member of our recruitment team. We do not pay agency fees when speculative and unsolicited CVs are submitted to Savills or any of our employees other than via our careers website and through our recruitment process. If this is not adhered to, agency fees will not be paid.Submission of any unsolicited CVs or proposals to Savills will be deemed evidence of full and unlimited acceptance of this approach.