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Marketing Manager

Marketing Manager

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Marketing Manager

Salary: £50,000 – £70,000 + 10-15% Bonus

Location: Remote (Yorkshire HQ)

My client is a rapidly growing SaaS organisation offering a market leading solution designed to improve construction project data and provide real time insights.

Underpinned by significant investment, there is a clear roadmap for business transformation, which will translate into aggressive growth over the next 2 years, as they continue to commercialise their offering at pace.

The Marketing Manager role, evolving into Head/Director of as the company scales, is a crucial appointment in realising this ambition, responsible for devising and implementing their end-to-end marketing strategy, driving strong interest in the company’s software solution and generating leads to support their ambitious sales growth plans.

The Role:

  • Devise and implement their end-to-end marketing strategy.
  • Develop and maintain a full marcomms plan.
  • Support lead generation through creating and executing an effective digital marketing strategy.
  • Managing the Marketing budget and evolving their pre-existing partnership with an external agency.
  • Organically grow the team as the company evolves.
  • Develop and implement digital marketing campaigns, whilst helping to maintain their website and social media channels.
  • The marketing mix will span a range of channels including e-mail, PPC, organic and paid SEO, website, social, video and webinars.
  • Undertake research and produce content to improve SEO and website conversions monitoring and evaluating performance.
  • Co-ordinate a series of educational webinars.
  • Work alongside their PPC agency to monitor campaigns and ensure ongoing improvement.
  • Monitor digital channel performances and produce reports and recommendations for areas of improvement.

The Candidate:

  • You should possess a stellar Marketing background in SaaS, technology, data or similar in an SME / fast-growth organisation.
  • Comfortable in a stand-alone mandate with the ability to build and lead a team as the role grows.
  • Digital marketing expertise with a track record of executing successful lead generation programmes.
  • Ideally fluent in HubSpot, or with strong knowledge in other marketing automation tools, allied with a strong understanding of paid social channels including Facebook and LinkedIn.
  • Excellent communication skills and strong track record of creating compelling and effective integrated campaigns utilising the digital marketing mix.
  • Degree qualified in a related subject or holding a professional qualification in digital marketing.

This is a fantastic opportunity to join an ambitious organisation at an exciting time on their journey with genuine opportunities for career development and progression, with future career growth into a Head/Director of mandate, offering the ability to work remotely with visits to their Yorkshire HQ as required.

GEM Partnership is acting as an employment agency on this vacancy.

Job Overview
Category
Category not defined
Offered Salary
GBP50,000 - 70,000 Per YEAR
Job Location
Leeds, West Yorkshire
Job Type
Permanent
Consultant