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Marketing Assistant – Lead Generation

Marketing Assistant – Lead Generation

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Marketing Assistant – Lead Generation

On behalf of my client, I am seeking a dynamic and motivated Marketing Assistant to join their team. As a Marketing Assistant, you will play a crucial role in driving lead generation, optimising digital marketing efforts, and ensuring effective website performance.

Location: Ipswich – Hybrid, WFH options would be considered, by approval with manager. Some travel as required to events may be required.

Salary: £30,000 per annum

Key Responsibilities:

  1. Lead Generation:
    • Implement lead generation strategies aligned with the marketing plan.
    • Collaborate with the PPC agency to optimize PPC and retargeting efforts.
    • Ensure online leads are accurately captured in the CRM system.
  2. Website Optimisation:
    • Set up landing pages for campaigns.
    • Optimize the website for calls to action, funnels, and tracking.
    • Work closely with the SEO agency to improve search engine rankings.
  3. Digital Advertising:
    • Manage paid external representation (PPC, Banner, Social Media Advertising).
    • Coordinate lead generation elements of campaigns.
  4. Collaboration:
    • Work closely with the appointments and sales teams to follow up on opportunities.
  5. Lead Nurturing:
    • Convert cold leads to warm marketing leads through email and outbound calls.
    • Manage email campaign lists and other lead-generation channels.
  6. Budget Management:
    • Track spending and measure return on investment.
  7. Reporting & Analysis:
    • Analyse data and create reports for stakeholders and shareholders.
    • Clearly depict performance, progress, and alignment with the marketing strategy.


  • Marketing Degree or equivalent experience.
  • Working knowledge of Google AdWords and SEO tools (e.g., Semrush).
  • Experience managing PPC and SEO agencies.

If you’re passionate about marketing and eager to contribute to a growing business, I would love to hear from you! Please apply online or contact Carol, Marketing Recruitment Specialist in the Reed Norwich Office for more details.

Job Overview
Category not defined
Offered Salary
GBP30,000 - 30,000 Per YEAR
Job Location
Ipswich, Suffolk
Job Type