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My client, a Global Manufacturing business, is looking to recruit a permanent Digital Marketing Manager to join them on a permanent basis.
This is a highly strategic role, in which you will be responsible for leading digital marketing across the business and provide support to the growing global business network. You will develop, implement and improve the digital marketing strategy across multiple business units, optimising the websites to increase traffic and lead generation. Other responsibilities include:
- Develop buyer personas for the business services and devise a content marketing strategy that supports better lead conversion
- Develop and manage the content creation and strategy for the organisations websites
- Plan integrated digital marketing campaigns, including web, SEO/SEM, Email, social media, PPC, and display advertising
- Increase Social Media presence
- Develop the annual digital marketing plan with the Marketing Director
- Manage the annual digital marketing budget
- Measure and report on monthly performance on all digital marketing campaigns
To be successful in this role you will be able to demonstrate your experience within developing and managing successful strategies and have a strong understanding of online marketing concepts and best practices whilst keeping up to date on current trends. You will be able to lead integrated digital marketing campaigns from concept to execution. You will have an excellent understanding of website analytics including Google Analytics and SEM Rush, and be comfortable working with CMS. You will be data-driven in your thinking.
Based in Warwick- 1-2 days office, remaining work from home
As an integrated group of multi-disciplined recruitment specialists, we are deliberately dedicated to our clients in Yorkshire, Lincolnshire and the East Midlands. Stable, secure and successful, we are now one of the UK’s fastest-growing independent recruitment firms. We employ the full range of recruitment methods including Executive Search with global search capabilities, Networking, Advertis...