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Head of Marketing

£30,000 – £30,000 yearly

Opera North (hireful)

Opera North (hireful)

Last Updated: 11/11/21

Job Description

You will join us as Head of a Marketing team that wins awards for delivering knockout marketing campaigns that are data-driven and digitally led. Working within the wider External Affairs team, you will be instrumental in developing our audiences, driving ticket income, and managing campaign and brand development.

We have recently re-opened our transformed Leeds venue the Howard Assembly Room, where we programme a diverse range of music, film, theatre and spoken word, alongside our main stage touring opera. This incredibly varied output provides a unique opportunity for our new Head of Marketing to help us reach an audience that is diverse in all respects, engaging first time attendees and overseeing CRM campaigns to develop loyalty and generate revenue.

Head of Marketing Responsibilities:

The Head of Marketing will lead the Marketing team to deliver audience development strategies, marketing campaigns and crucial box office income. With significant experience in developing audiences and delivering stand-out marketing campaigns, you will reach audiences for all of Opera North’s work including opera and musical theatre productions, concerts, the Howard Assembly Room, and Education and Community Partnerships with specific focus on retaining core audiences and developing new and diverse audiences.

Head of Marketing Requirements:

  • Proven track record of working at a senior level in marketing
  • Experience of managing marketing communications campaigns across multiple channels to promote ticket sales, events or develop audiences
  • Experience of managing and developing a team of people including providing strategic direction, professional development and day-to-day support
  • A digital mindset and use data to inform your decisions
  • Positive, collaborative and passionate marketer
  • Able to adapt to changing circumstances and comfortable making key decisions quickly in a fast-paced, busy environment
  • A talented copy writer with a keen eye for detail
  • Excellent interpersonal skills and are able to build strong relationships
  • Problem solver who displays resourcefulness, attention to detail and creativity
  • Experience managing relationships with key partners, stakeholders and suppliers
  • Committed to continuous professional development and continuous improvement
About Us:

Opera North is England's national opera company in the north and a leading European arts organisation. Based in Leeds, the company is committed to producing work of the highest quality that excites, challenges and entertains. We tour throughout the north of England, and also nationally and internationally. Acclaimed for its imaginative programming and innovative productions on the main stage, Opera North also programmes its own venue, the Howard Assembly Room with an enormous diversity of activity.

Location: Leeds, West Yorkshire
Contract Type: Permanent
Hours: Full Time
Salary: £30,000 - £35,000 per annum subject to experience
Benefits: 33 days annually (incl. 8 statutory holidays), Company pension with a 5.5% employer contribution and 2.5% employee contribution, Ticket discounts or complimentary tickets to Opera North productions, concerts and events. Salary sacrifice schemes, high street discounts and travelcard schemes. Access to an Employee Assistance Programme.

Deadline for applications: Monday 6th December 2021
Interview Date: Tuesday 14th December 2021

You may have experience of the following: Head of Marketing, Marketing Manager, Marketing Operations Manager, Senior Marketing Officer, Senior Marketing Manager, Senior Marketing Executive, Senior Marketing Specialist, Marcomms, Marketing Communications Manager, Marketing Specialist, Marketing Director, Director of Marketing, etc.



Company Details

Leeds, West Yorkshire, United Kingdom
Opera North creates extraordinary experiences every day, using music and opera to entertain, engage, challenge and inspire.