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Digital Head of Marketing

£80,000 – £90,000 yearly

FMCG Connect

Last Updated: 1/13/22

Job Description

The Company

We are delighted to be partnering with an internationally-recognised industry leader in entertainment and hospitality. Entrepreneurial and high-energy, they have developed leading experiential concepts and are preparing to launch their next ground-breaking venture.

The Opportunity

Reporting into the COO, the new Digital Head of Marketing will:

Recruit and inspire a leading digitally-focused marketing team

Devise and execute a 360° launch campaign

Devise and execute a first class digital strategy driving website traffic and bookings

Create exceptional online content – gifs, videos, graphics and ads to establish and grow a super-engaged social following

Devise and implement SEO and PPC strategies

Utilise closed loop Single Customer View Technologies to optimise future interactions

Monitor and analyse click-through rates, constantly improving content strategies

Forecast marketing campaign growth and return-on-investment (ROI) reporting directly to the board

Manage all copy for all marketing campaigns

Use Google Analytics, AdWords, other relevant digital marketing tools and CRM to facilitate an omnichannel approach

Devise new ways of driving traffic to the website

Analyse, review, improve the user journey to increase engagement and conversion

Keep abreast of new social media platforms, web technology and digital marketing trends

The Person

You will be a digital and social media marketing expert with at least 2 years of growing, developing and managing a top-class digitally-focused marketing team and minimum 6 years’ hands-on digital marketing experience. You’ll be well-versed at presenting and reporting at C-Level and must be versatile, resilient and able to think on your feet. Stakeholder management is key.

Above all else, you’ll be a strong leader and communicator with a creative flair and huge passion for all things digital.

Company Details

Leeds, West Yorkshire, United Kingdom