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Digital Marketing Executive

£25,000 – £25,000 yearly

Brentford FC

Brentford FC

Last Updated: 4/17/22

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Job Description

Digital Marketing Executive

level= is delighted to be supporting Brentford Football Club in their search for a talented Digital Marketing Executive.

Brentford Football Club is a Premier League football club based in the London Borough of Hounslow. The Club was founded in 1889 and has been through a period of great change in the past year. Brentford moved to a new, 17,250-seater stadium with outstanding facilities for fans, broadcasters, corporate guests, and the community in the summer of 2020, having previously played at their historic Griffin Park home for 116 years.

With promotion to the Premier League, Brentford FC continues to experience new fans attending matches and engaging with us online and this is set to continue as we get closer to launching a new website in July 2022. This is a new role with the responsibility to establish first class digital capability.

If you can demonstrate a background in helping digital change projects in the consumer-focused digital space, then you could be perfect, and we'd love to hear from you.

Digital Marketing Executive Responsibilities:

  • Building the Club’s digital relationship with its fans
  • Being the advocate of the Club’s CRM strategy, driving improved open and click rates as well as conversion through to retail and ticketing
  • Ensuring user journeys are tailored and personal with the most relevant content served to each fan. Consult analytics to improve dwell time and engagement and aim for constant improvement through innovation
  • Supporting all digital marketing campaigns; ensuring a flexible and agile approach so there is adequate promotion within the department and across the business. Be proficient and have experience in social media, CRO, SEO, PPC, app management and User Experience design and testing
  • Owning platform analytics and reporting, ensuring that all actions are evidence-based that aim to continually improve digital performance, engagement, personalisation, loyalty and UX across all digital platforms including the website, app and eCommerce

Digital Marketing Executive Requirements:

  • Experience in boosting digital change projects in the consumer-focused digital space and using Content Management Systems and Google Analytics
  • Further experience of using ESP and CRM platforms to grow database engagement, minimise inactive contacts and drive increased revenue
  • Exceptional interpersonal and communication skills both written and verbal
  • Good organisational and planning skills

Digital Marketing Executive Package:

  • Basic salary: Up to £25,000 per annum
  • Annual leave that goes beyond statutory entitlement
  • Complimentary matchday tickets for home games
  • Healthcare cash plan

The Club works continuously to build a truly diverse and inclusive culture, and they welcome and encourage candidates from all aspects of diversity to apply for this role.

The closing date for applications is Thursday 31st March 2022.

You could be right for this Digital Marketing Executive position if you've previously worked as any of the following: Digital Marketing Executive, Digital Account Executive, Digital Marketing Assistant or as a Digital Executive.

To apply for this role, you will need to answer work-related questions. Our goal is to assess your approach to a problem and better understand what knowledge and skills you have. Your answers will be anonymised, randomised and reviewed by the team. We use these scores to shortlist for interviews.

We also think giving feedback is incredibly valuable for candidates, so at the end of the process, you'll see how well you performed during the application process. Your CV will only be used for information purposes and will not be relevant in the application process.

Company Details

Brentford, London, United Kingdom
Brentford become London Combination Champions in 1919 with help from several star footballers who were stationed in London at the time and guested for the Club