(Archived) Marketing Manager

Job Title: Marketing Manager

Reporting to: Chief Executive

Hours of work: 09:00 – 17:30

Starting salary: Dependant on experience

Location: Leeds, Liverpool or Manchester

Holiday entitlement: 25 days per year rising with years of service

Benefits: Medicash scheme/Pension scheme

About Us

Exchange Chambers is an award-winning, progressive, full service set of barristers’ chambers in Liverpool, Manchester and Leeds with a proven track record in all major areas of law. With over 200 members, including 24 silks, we are one of the largest and most well-resourced Chambers in England and Wales. This allows us to provide strength in depth and an unparalleled level of service and cover.

We are seeking to recruit a Marketing Manager who will be responsible for the implementation of Chambers’ marketing and communications strategy. This is an ideal role for a marketing professional with 2 years+ experience.

Job Description

Digital

• Development and maintenance of the website. Management of all content including news items, articles and blogs, seminar listings, and other key webpages using WordPress (content management system)
• Management of members’ CVs and profiles, including PDF CVs in Adobe InDesign
• Management and implementation of digital communications via LEX Marketing, including seminar invitations, bulletins and newsletters etc.
• Production of advertisements and artwork for marketing campaigns on an ad-hoc basis – pupillage, recruitment etc.
• Social media management – oversee the role out of campaigns and manage profiles (Twitter and LinkedIn)
• Manage SEO and digital marketing strategy – work closely with external digital partner to implement strategy
• Reporting – produce regular reports on website performance using applications such as Google Analytics and Google Search Console
• Liaise with tech partner, Connect Internet Solutions, regarding technical website and hosting issues.

Print / collateral

• Manage the production of marketing literature, including brochures, flyers, seminar handouts, business cards etc. – all designed in-house using Adobe InDesign (industry standard publishing software)
• Development and implementation of corporate brand guidelines
• Manage content for all marketing literature
• Manage the production of all marketing materials and collateral including in-house design and print specifications
• Liaise with external suppliers, printers and merchandisers for production

Legal Directories

• Management of Chambers’ legal directory submissions – Chambers and Partners and The Legal 500
• Management of legal directory online profiles
• Liaise with directory researchers/editors
• Assist in gathering information and statistics for legal award entries
• Maintain Exchange Chambers’ set profiles, both online and print
• Write legal directory award submissions as and when necessary

Database

• Management of the LEX Marketing module – application used for digital communications
• Management of data – development of marketing groups and coordination of ‘cleaning’ activities
• Reporting on marketing groups/success of marketing campaigns
• Ensuring that the database is GDPR compliant

Internal Communication

• Oversee the production of monthly internal newsletter
• Marketing announcements/updates via email or LEX Marketing
• Production of internal resources – social media policy etc.

PR

• Work with PR Agency (Bob Bion, twentyfour7 PR) to oversee all PR activity
• Manage Twitter and LinkedIn to maximise PR outcomes
• Ensure press cuttings and PR highlights are included in the internal newsletter

Seminars

• Work closely with the Seminars and Training Manager to ensure that all seminars and events are marketed effectively
• Production of marketing materials and resources for seminars, including PowerPoint presentations, handouts, brochures and flyers
• Ensure that all seminar literature and related marketing materials meet brand guidelines

Survey/ Research

• Production of a range of ad-hoc surveys to aid marketing efforts including pupillage, personal injury, client satisfaction survey
• Reporting/analysis of client surveys

Other

• Manage Marketing Assistant
• Attend all departmental meetings and committees that may require marketing
• Organise corporate photography shoots for the website
• Support senior management as and when required

Job Specification

Essential Criteria

• Marketing professional with at least two years + experience
• Strategic thinker and ability to lead strategic implementation
• Ability to communicate confidently with barristers, management, clients and suppliers via email, telephone and in person
• Strong written communication and grammatical skills
• High attention to detail and sound proofreading skills
• Strong administrative and organisational skills
• Excellent time management skills and ability to prioritise a busy and ever-changing workload.
• Ability to work well in a team, particularly on projects in conjunction with the seminars team
• Good commercial awareness, knowledge of the legal sector and understanding of how a Barristers’ Chambers operates
• High level of proficiency of Microsoft Office Suite (advanced user of Outlook, Word, Excel and PowerPoint)

Desirable Criteria

• Graduate level of study or equivalent educational attainment (graduates with Arts and Humanities degrees will not be disadvantaged)
• Experience of working in a similar legal professional services role
• Experience of managing a Marketing Assistant
• Knowledge/experience of Adobe Creative Suite (inDesign, Illustrator and Photoshop)
• Advanced knowledge/experience of WordPress
• CIM qualified, or working towards qualification

To apply, please send your CV and a covering letter to Claire Salvatore - [Register to View] [Register to View]

At Exchange Chambers we value and celebrate diversity. We would encourage applications from all minority groups and backgrounds.