CRM & Email Marketing Manager

CRM Database & Email Marketing Manager – brand new role to develop the firm’s use of CRM and email marketing in prestigious global law firm. EMEA remit.

This major global law firm has a great culture where innovation thrives. It is investing heavily in marketing technology and is looking for a CRM Manager to drive best practice around CRM.

In this CRM & Email Marketing Manager role, you will be responsible for promoting the use of marketing systems across the EMEA region.

On a day-to-day basis, the role will involve:

• Taking the lead on queries around the CRM database (LexisNexis InterAction)
• Overseeing the development and maintenance of the CRM database;
• Developing best practice around use of the database and upskilling the marketing team on use of the database;
• Running monthly reports and analytics;
• Working on email campaigns, using Vuture;
• Developing ways to improve segmentation and better targeting;
• Improving ROI and reporting.

You will have solid experience in CRM databases and marketing automation, ideally gained within a professional services environment. You will be commercially minded with strong organisational skills.

If you are interested in applying for this role, please contact Frosso Miltiadou at [Register to View] [Register to View] or call her on 07976 659 170.