CRM Database Manager

CRM Manager – leadership role in international boutique law firm managing the firm’s CRM database (LexiNexis InterAction) and marketing systems. International remit. Hybrid working.

This international boutique law firm is going through a major strategic change and as such this will be a really exciting time to join the marketing and business development function. This CRM Manager role will lead on the management of the firm’s CRM Database (LexisNexis InterAction) and Vuture (e-marketing).

Responsibilities will include:

• Developing the firm’s CRM strategy in line with the firm’s objectives;
• Create and implement a plan to promote best practice around CRM;
• Change management – educating the firm around the importance of the utilising the CRM database;
• Encouraging the use of the CRM database including training and support;
• Researching and implementing improvements and enhancements;
• Employ data and reporting to underpin strategic decisions;
• Using Vuture to support on email campaigns, events and mailings;
• Work with the global IT team to develop CRM in the global regions.
• Potentially working on large-scale database projects;

This role requires a candidate that meets the following requirements:

• Proven track record of working with CRM system (Ideally InterAction) within professional services;
• Understanding how CRM underpins business development strategy;
• Ability to influence and promote the use of the CRM system in a global organisation;
• Knowledge of CRM integrated, web-based marketing technology platforms.

To apply for this role, send your CV to Frosso Miltiadou at [Register to View] [Register to View] or contact us on 07976 659 170.